Whether you're starting with one region or scaling worldwide, we’re ready to help.
There is a better way. Let us show you how.
Simplify and grow multi-country sales with one expert partner
Centralised control. Local expertise. Insight-led delivery.
From field sales and POS to compliance and CX we help international brands optimise their campaigns in 34 markets - faster, smarter and more consistently.
The Challenge
Why is managing campaigns and growth across multiple countries so complex?
When you're working across several regions, campaign execution often becomes messy. Different suppliers, duplicated processes, patchy reporting and inconsistent brand presentation don’t just lead to extra cost or less impact - they lead to missed opportunities.
Without a connected, global view, it's difficult to spot inefficiencies, identify what’s working, or scale best practice. Valuable insight is trapped in local silos, and opportunities to optimise spend, improve speed, or strengthen brand equity are lost.
If you're leading sales or customer experience operations across multiple markets, you may be facing:
- Fragmented supplier networks, silos and disconnected teams
- Limited visibility across markets and functions
- Difficulty scaling or rolling out best practise or proven strategies into new regions
- Inconsistent execution, compliance and brand delivery
- Slow market activation
- Lack of consolidated insight to drive procurement or performance decisions
We simplify all of that
Instant Access to Experts - Partners allow you to leverage deep industry knowledge for higher-quality execution and fewer mistakes.
Innovation & competitive edge – The right partners bring fresh ideas, new technologies, and industry insights, keeping you ahead of the competition.
As your brand grows, partners help you scale services up or down effortlessly, whether launching new products, expanding into new markets, or evolving your strategy.
In today’s fast-moving landscape, brands need access to expertise, agility, and innovation in order to succeed. With access to a good network of partners you gain to top-tier specialists in areas outside of your company’s remit that can give you just that.
But if you don't have access, or the sales or customers experience agency you’re working with can't give it to you, you’re significantly limiting your potential and missing out on opportunities.
There is a better way
One connected,
insight-led solution.
One global lens
Local expertise in 34 markets
Centralised data & delivery
Built-in brand governance & compliance
We simplify and optimise campaign and operational execution for international brands operating across Europe, Asia Pacific and beyond. Whether you’re expanding into new regions or want to consolidate your existing approach, we can help you:
- Accelerate market activation and reduce time-to-revenue
- Eliminate duplication with one unified system
- Improve operational efficiency across markets
- Maintain brand integrity across every customer touchpoint
- Make better, faster decisions with real-time performance insight
- Simplify with a single point of contact
Centralise management and campaign delivery
One brief. One partner. Full control and transparency across every market.
If you want, we can manage end-to-end campaign briefing, execution and reporting across all your target markets. You get full control and visibility, while saving time, cost, and effort.
Access local market expertise
Local teams in 34 markets – no setup required
With offices and established affiliates in 34 markets our in-market experts are already in place, ready to activate. With deep knowledge of regional regulations, local retail environments, cultural nuances, and consumer behaviour we deliver with speed and cultural relevance - without the cost of building teams from scratch.
Optimise through data and insight
One lens. Smarter execution. Better decisions, at every level.
With a centralised data and CRM solution enabling bespoke dashboards you can filter and compare performance across markets, categories or regions to see what’s working — and why. Track KPIs, identify efficiencies, scale best practice faster, equip local teams with actionable insight.
From resource planning to campaign refinement, you can move faster, spend smarter with greater impact across every market.
Ensure your brand and operational consistency
Your brand, delivered right - every time, everywhere.
We protect your brand integrity and customer experience across every market by using centralised asset management, clearly defined brand guidelines, and rigorous executional checks.
From creative to compliance, we make sure your campaigns and customer experiences are rolled out exactly as intended - on brand, on time, and on point.
Why we're trusted by global brands
Expand faster. Operate smarter. Deliver consistently.
With nearly 90 years of experience behind us, our unique approach is shaped by over 25 years of delivering complex, multi-country sales and CX campaigns. We've partnered with leading brands across a wide range of industries – from global electronics and technology, to logistics, FMCG, clothing and healthcare.
Clients have access to a wide breadth of CPM services that suit their needs including:
All of this is supported by centralised and local data insight, delivered through one secure connected system for consistent reporting and real-time performance tracking augmented with local market knowledge.
Whether activating in a single region or scaling across EMEA and Asia Pacific and beyond, every brand benefits from a single, simplified approach. It drives growth, enables smarter decisions, and ensures consistent, locally tailored experiences allowing them to:
- Expand efficiently into new markets
- Scale up in existing markets or at peak times
- Replace fragmented or uncoordinated supply chains
- Optimise performance with a global lens across countries
- Share best practice at speed
- Ensure brand and operational consistency
Technology and insight
Enterprise-grade platforms. One source of truth. Built to scale.
At the heart of our ‘Liquid’ approach is a secure, connected technology stack - combining data science, strategic planning, and AI-enabled automation.
Our centralised data solution integrates CRM, campaign performance data, and third-party inputs into a single, secure data warehouse. This powers real-time dashboards and reporting - giving you visibility from territory-level detail to global summaries, all in one place.
Supported by global and local strategic planners, it’s easy to filter, compare and layer data across markets, regions or categories - from country to country - to understand what’s working, what’s not, and where the opportunities are.
With one connected view, you can:
- Track real-time KPIs across all markets
- Scale best practices and reduce inefficiencies
- Give local teams the actionable insight they need
- Make faster, more confident decisions
And because we’re part of Omnicom, your campaigns and insight run on one of the industry’s most advanced, enterprise-grade infrastructures - with built-in data protection, governance protocols and compliance standards that reduce operational risk across markets.
Global brands we've helped
Microsoft Europe
Over a 10-year partnership with Microsoft in France and several years in other markets, we supported merchandising, training and sales activities tailored to each country’s needs. As Microsoft aimed to unify four different operating models, we transitioned from local execution to a centralised solution. In just five months, we streamlined operations across the region - aligning performance, reporting, and training through one point of contact and shared tools to deliver a more consistent, efficient service across the zone.
We provide CHEP with centralised management and a reporting system to identify and audit pallets across 25 markets, driving improved behaviour and action on behalf of CHEP customers and clients, with excellence and consistency across markets.
Led by a single point of contact we provide a multi-market solution for Amazon, managed locally by experts in the field and market. Our merchandising and training team ensure brand advocacy through the delivery of inspirational in-store and online training programme, the compliance of educational display tables and the incremental off-shelf merchandising opportunities. Centralised data capture and reporting drives excellence and consistency across markets.
Microsoft APAC
For over 5 years we have been Microsoft’s trusted business partner driving growth in key stores in India, Malaysia, Singapore, Thailand, Indonesia, Vietnam and Philippines. Our expert local teams execute both retailer training and influencing programme plus direct sales. Covering 3 retailers and 11 distributors in 7 markets.
CPM has been partnering with AWWG and their brands Pepe Jeans, Hackett, Faconnable, Tommy Hilfiger, Calvin Klein - for four years to deliver a truly personalised and proactive multilingual customer experience solution - ensuring a seamless experience across their global customer base. Results include:
- Enhancing online customer journey and company reputation through proactive rating & review management.
- Growing Trustpilot scores from 1.2 to 4.5 driving customer satisfaction and loyalty.
- Industry recognised as Best Multi-lingual Customer Service Team at ECCCSA.
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What our clients' say
"I feel that everything is under control.
For me, working with CPM has ensured that New Balance has been able to grow."
New Balance Ingrid van Ruiswijk, Manager Customer Service DTC EMEA
Ready to simplify and optimise your international growth and campaign execution?
Get in touch
Tell us about your international needs or aspirations and see how we can help you grow.
FAQs
How many countries do you operate in?
We operate in 34 markets across Europe and APAC, with offices and affiliate teams in place - ready to activate campaigns quickly and compliantly. Our CX centre can operate globally in 45 languages.
How do you ensure brand consistency across different markets during international campaign rollout?
We combine centralised asset management and clearly defined brand guidelines with local in-market teams trained to deliver a consistent customer experience. This ensures every international campaign - whether sales-driven or educational - is delivered on-brand, on time, and in line with local expectations.
Can we use your services for just one country, region or for global rollout?
Absolutely. Our model is flexible - some brands use us to manage global campaigns across 25+ markets, while others begin in a single region or country. Whether it’s POS execution, multilingual customer service or auditing, we adapt to your global or regional needs.
What types of global sales and customer experience campaigns do you support?
We manage a wide range of international activities including field sales and merchandising, POS rollouts, omnichannel customer service programmes, education and training campaigns, auditing and compliance, and more. Everything is supported by consistent insight and local execution across markets.
Do you provide global reporting and insight across markets?
Yes. We deliver real-time KPI tracking, campaign performance data and customer insights through one secure enterprise-grade system, with tailored dashboards. You can view results by region, country, or campaign - helping you see opportunities for growth, scale best practice and make faster, smarter decisions. This is supported by international and local strategic planning teams.
How quickly can you activate in a new international market?
Thanks to our established presence in 34 markets, we can move fast. Our affiliate and in-market teams are already in place to help brands expand their international customer experience and sales activity, giving you instant access to local knowledge, suppliers, and compliance expertise - with minimal lead time.
Do you work with regional or global teams?
Both. We’re experienced in working with global brand leads, regional hubs, and local markets to deliver cohesive campaign execution.
Do we still have control over local execution if it’s centrally managed?
Absolutely. Centralised doesn’t mean disconnected. You retain strategic control, with visibility into every market. Local execution is handled by our trusted teams on the ground, who work closely with your global and regional leads.
Are your services secure, GDPR and data compliant?
Yes. We operate with full compliance to GDPR and local data regulations. Our reporting and tracking tools are built with security, privacy, and transparency at their core – adhering to and supported by Omnicom’s strict security systems and protocols. We are committed to safeguarding client and personal data demonstrated through a robust Data Protection Programme and an ISO/IEC 27001:2022 certified Information Security Management System (ISMS)
Can we keep working with existing local suppliers?
Yes. We can either fully manage execution through our teams or integrate with your preferred partners in specific markets. Our role is to ensure consistency, coordination and insight - no matter the setup.
