Experiential & Sampling, live events, marketing experiences |CPM Group

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Experiential and sampling

Connecting an audience with brands

We are proud to be the rostered experiential & sampling partner for one of the UK’s top retailers. This spans not only instore and external space but also includes digital engagement through a bespoke app and digital screen solution.

Whilst a lot of our work takes place within retail, we also have lots of experience of executing experiential and sampling campaigns across other more unique locations, from transport hubs and town centres, to festivals through to hyper-local high streets.

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Live events, experiential and retail experience

We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.

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Active selling and sampling

Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer. They are also highly experienced in data capture generating quality leads for both our field and contact centre sales teams.

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Digital and hybrid experiences

We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.

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Live events, experiential and retail experience

We specialise in retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service.

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“We worked with the team to activate an in-store experience to educate cat-loving shoppers on our Nestle Purina One ‘3-Week Challenge’. The industry’s first, ‘hands on’ experience tapped into shoppers’ sound, sight and touch senses, was fun and memorable! It certainly got customers talking; ‘interactive’, ‘informative’ and ‘entertaining’ were just some of the words used to describe their experience.”

Alistair Burgess, Shopper Marketing Lead, Nestle Purina PetCare

Active selling and sampling

People buy from people. That’s why we hand-pick our team to match each project and brand perfectly. Our brand ambassadors undergo bespoke training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen over 2K leads generated in a single week.

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We know that 30-35% of consumers claim to go on and buy the product sampled that same day.

Source: Arbitron & Edison Media.

Digital and hybrid experiences

Powerful events don’t always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact. Whether you’re considering a virtual summit, a digital Christmas party or a team-building masterclass, we have experience spanning across genres. Our specialists can craft a powerful narrative and well thought out agenda to ensure total engagement.

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“Online events are here to stay, Hyphen has taken this growth opportunity by the horns and thoroughly enjoyed offering our clients a real mix of event solutions to enable them to remain connected with the customers and consumers throughout 2020 and beyond.”

Director of Hyphen, Luci Beaufort Dysart