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Our solutions
Experiential and sampling
Connecting an audience with brands
At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.
As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.
We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.
Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.
We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.
Live events, experiential and retail experience
When it comes to events, we’ve got it covered. Our experience covers all types of live activations, from less than ten people to over 15k. From exhibitions, conferences and gala dinners to roadshows, PR stunts and festivals, Hyphen creates moments that connect. We also specialise in the retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service.
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Active selling and sampling
People buy from people. That’s why we hand-pick our team to match each project and brand perfectly. Our brand ambassadors undergo bespoke training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen over 2K leads generated in a single week.
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Digital and hybrid experiences
Powerful events don’t always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact. Whether you’re considering a virtual summit, a digital Christmas party or a team-building masterclass, we have experience spanning across genres. Our specialists can craft a powerful narrative and well thought out agenda to ensure total engagement.
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You’re in good company




















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CPM International Group of Companies

Data, analytics and insight solutions that drive smarter, more profitable decision making.

Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.
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