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Delivering value and innovation
We’re passionate about the role that data, technology and insight play in your sales strategy. Here at Axis, the insights and technology consultancy division of CPM, our people are behind the magic of our bespoke solutions. We are a team of analysts, developers, insights strategists and commercial experts who provide insight and technology-led solutions that will accelerate your sales in all channels.
We offer three core solutions, delivering a truly personalised approach to solving your business challenges.
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We offer the full scope of data management services, from personalised technology solutions to application development and data cleanses.
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Our insight solutions can be applied to every stage of the sales process and customer journey, driving goals and solving business problems.
Data sourcing
At CPM we pride ourselves on providing the best quality data. We gather our data from first, second and third party sources to ensure you have access to premium information. Our first-party data is collected by CPM and our partners around the world, while our clients’ data covers sales data, market research, promotional calendars and more. Axis has partnerships with many third-party data brokers in consumer research, retail and speciality business data.
Data management
When it comes to data management, we provide the full spectrum of services. Our personalised solutions range from tactical data cleanses, data qualification and lead generation activities right through to building automated technology ecosystems and application development. We specialise in integrating CPM technology into our client’s systems, making communication and measurement as efficient as possible.
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Insight creation
We’ll transform your data into meaningful insight. Our purpose is to deliver value and innovation, focusing on profitable growth. We apply a series of insight solutions from sales analytics and complex optimisation models to dynamic routing and custom notification systems. We specialise in evaluating sales activity at a macro and micro level, leveraging complex data to sales and marketing success.
You're in good company
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CPM International Group of Companies
Data, analytics and insight solutions that drive smarter, more profitable decision making.
Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.
Let’s hear what our clients have to say about working with us.
More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context."
*shopt had been on our radar for a while as a potential digital solution. Working with the team at *shopt we have really evolved what we offer retailers, not only have distribution gaps been closed off but we have enabled retailers to make choices on ranging via the category page.”
Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"
FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves."
FRoSTA Daniele Castagnini, National Sales Director
