Shopper Marketing, creative commerce campaigns

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Shopper marketing

Creating shopper engagement

At TPN, the shopper marketing experts division of CPM, our mission is simple. We want to ‘make the buy happen’. We create shopper engagement at every critical decision point to drive results and strengthen your retailer partnerships. Our shopper marketing strategies are underpinned by retailer knowledge and consumer analytics, giving you an insight-led approach to promoting engagement and driving sales.

As part of CPM International, we leverage the agency’s core practice areas of shopper, retailer, digital, commerce and brand to deliver outstanding results.

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Retailer marketing

We help retailers to design and implement customer experiences that deliver results and fuel brand loyalty.

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Digital commerce

Our digital commerce strategies optimise growth by delivering revenue targets, protecting margin and building brands.

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Branding

Our goal is to build solid brand commitment. We create brand love and convert affinity into engagement and purchase.

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Retailer marketing

We’ll give you the competitive edge. At TPN, we aim to understand and engage consumers at every touchpoint along their path-to-purchase. By combining our retail commerce strategy capabilities with experience and store design, we create meaningful retail experiences that are shopper insight-led. Our tailored solutions are supported by innovation and concept testing, delivering results every time.

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“TPN leverages global insights and shopper understanding to strategically integrate the physical and digital retail space, to drive sales conversion and ongoing purchase opportunities within the entire retail ecosystem. Our proprietary retail technology tools, coupled with our blue-chip partner relationships establish TPN as the agency to help you create seamless experiences for your brand, retail space, and customer.”

Tracy Faloon – Chief Client Experience Officer TPN

Digital commerce

Here at TPN, we work with our clients to develop and execute digital commerce strategies that smash targets and build brands. Our strategies encompass every touchpoint and process that prompt shoppers to make that final purchase. We cover the full spectrum of digital commerce, from opportunity assessments and eCommerce marketing integration solutions to pure play and omnichannel go-to-market strategies.

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“Our comprehensive digital commerce understanding defines TPN and Velocity Commerce Group as a cornerstone of the industry, with proven success for emerging and established brands across the FCMG, telecom, and beauty space, among others. Our suite of exclusive digital commerce tools coupled with our omnichannel experts define our comprehensive understanding across Pure Play, DTC, and 360 retail support.”

Joe Scartz - Chief Digital Commerce Officer TPN

Branding

Our mission is to create brand love. By enabling the perfect customer experience before, during and after purchase, we help brands convert affinity into engagement and sales. How do we work this magic? We work across brand strategy and positioning, integration communication planning, consumer insights, analytics, and creative development. In short, we provide the complete package.

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“There’s never been a more exciting and critical time to partner with retail marketing focused clients. As the agency partner, we define and build the path for brands and retailers to successfully meet their shoppers where they are. Our expertise in the physical and digital commerce space marries perfectly with the renewed focus on multichannel and marketplace formats.”

Ruth Stainton – MD TPN UK