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Creating shopper engagement
At TPN, the shopper marketing experts division of CPM, our mission is simple. We want to ‘make the buy happen’. We create shopper engagement at every critical decision point to drive results and strengthen your retailer partnerships. Our shopper marketing strategies are underpinned by retailer knowledge and consumer analytics, giving you an insight-led approach to promoting engagement and driving sales.
As part of CPM International, we leverage the agency’s core practice areas of shopper, retailer, digital, commerce and brand to deliver outstanding results.
We help retailers to design and implement customer experiences that deliver results and fuel brand loyalty.
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Our digital commerce strategies optimise growth by delivering revenue targets, protecting margin and building brands.
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Our goal is to build solid brand commitment. We create brand love and convert affinity into engagement and purchase.
Retailer marketing
We’ll give you the competitive edge. At TPN, we aim to understand and engage consumers at every touchpoint along their path-to-purchase. By combining our retail commerce strategy capabilities with experience and store design, we create meaningful retail experiences that are shopper insight-led. Our tailored solutions are supported by innovation and concept testing, delivering results every time.
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Digital commerce
Here at TPN, we work with our clients to develop and execute digital commerce strategies that smash targets and build brands. Our strategies encompass every touchpoint and process that prompt shoppers to make that final purchase. We cover the full spectrum of digital commerce, from opportunity assessments and eCommerce marketing integration solutions to pure play and omnichannel go-to-market strategies.
Branding
Our mission is to create brand love. By enabling the perfect customer experience before, during and after purchase, we help brands convert affinity into engagement and sales. How do we work this magic? We work across brand strategy and positioning, integration communication planning, consumer insights, analytics, and creative development. In short, we provide the complete package.
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You're in good company
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Let’s hear what our clients have to say about working with us.
More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context."
*shopt had been on our radar for a while as a potential digital solution. Working with the team at *shopt we have really evolved what we offer retailers, not only have distribution gaps been closed off but we have enabled retailers to make choices on ranging via the category page.”
Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"
FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves."
FRoSTA Daniele Castagnini, National Sales Director
CPM International Group of Companies
Data, analytics and insight solutions that drive smarter, more profitable decision making.
Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.
