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An adaptable salesforce
Discover the ultimate flexibility of an adaptable salesforce. CPM salesforces can be turned on and off, flexed bigger or smaller or even diverted to change direction in response to market dynamics. We'll maximise ROI by taking advantage of the right outlet, with the right offer, at the right time.
CPM's Sales Academy will help you further optimise your team's sales potential.
We offer three core sales solutions. Each of these can operate independently or in parallel to deliver the optimum adaptable salesforce.
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CPM provide face to face sales teams with real category expertise. Our people are fully-trained, high-performing retail experts.
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Our multi-lingual, high-skill regional hubs deliver maximum results. Services include inside sales, TAM and lead generation.
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By utilising our digital services, your brand can become boundaryless. Connecting with, influencing and selling to your customers is now a reality at the touch of a button.
Face to face sales
Our highly trained people are ready to deliver. Whether you’re looking for an ongoing dedicated salesforce, ready to become the permanent face and voice of your brand, or reactive sales teams you can turn on and off, CPM has the solution. We also offer syndicated sales teams to spread the cost across multiple brands. Or choose the bespoke option, using key elements of our face to face, telesales and digital services.
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Telesales
We offer a multilingual telesales programme coverage spanning 92+ markets and 45 languages. Our services range from tactical data cleanses, data qualification and lead generation activities; right through to multi-stage lead generation, appointment setting and B2B and B2C telesales programmes. CPM’s high-performance telesales teams will build relationships and drive sales.
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Digital sales
Creating meaningful connections between brands and customers. Anytime. Anywhere.
Introducing *shopt. Our B2B rewards and engagement app creates meaningful connections between your brand and your customers. Connecting directly with your customers, *shopt enables you to share content, offer advice and incentivise through offers, keeping your brand front of mind at the touch of a button. With more than 100,000 connections every month, it’s an easy and simple way to connect with your customers.
We can help you to achieve your goals by driving distribution (with more than 500,000 new distribution points achieved last year for brands), digitally engaging your customers and unlocking insight on current distribution and share of space – data that is typically difficult to reach in some channels.
Use *shopt as a marketing platform to promote your brand with targeted push notifications and in-app content, dedicated areas to house content and ranging advice, alongside insight surveys and lead generation mechanics. It’s a one stop digital solution to meet your needs and can deliver returns of up to 6:1.
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You're in good company
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Let’s hear what our clients have to say about working with us.
More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context."
*shopt had been on our radar for a while as a potential digital solution. Working with the team at *shopt we have really evolved what we offer retailers, not only have distribution gaps been closed off but we have enabled retailers to make choices on ranging via the category page.”
Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"
FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves."
FRoSTA Daniele Castagnini, National Sales Director
CPM International Group of Companies
Data, analytics and insight solutions that drive smarter, more profitable decision making.
Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.
