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Comprehensive auditing programmes
At CPM, we believe retail auditing is more than just delivering POS compliance. Our comprehensive programmes incorporate face-to-face, telephone and online contact points. We even monitor and audit social media and online chat. We provide you with the complete picture, enabling you to make informed decisions to drive your business forward.
Whether you’re looking for auditing of consumer behaviour, net promoter scores, or retail compliance, we will build a bespoke programme for your brand, anywhere in the world.
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Face to face auditing
Information is power. With up-to-the-minute insights on how your products are performing, you’re armed with the knowledge to make informed decisions, adapt sales strategy and improve customer experience. CPM offer complete retail compliance, auditing and in-store survey services. We’ll empower sales teams to undertake the right in-store actions and provide you with technology solutions that can be configured to meet your objectives today and into the future.
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Digital auditing
*shopt allows you to build on-going distribution and availability data through customer self audits. Photos supplied through the app allow a real time view on your products. Analysis can determine product availability, overall share of space and change over time. This rich data allows you to implement strategies to grow your brand through targeted distribution offers, digital loyalty programmes and personalised advice.
The insight gained through digital auditing allows you to track performance and understand the impact on sales.
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Mystery shopping and research
When you want the insider viewpoint, we’re here to help. Our experienced research teams are experts in gathering sales intelligence. They’ll deliver real-time, fact-based insights that will help influence your relationship with retailers and drive consumer sales. CPM’s multilingual mystery shopping services encompass field face-to-face, telephone, online and video mystery shopping. We’ll even gather consumer views from social media and online chat and continuously compare them to your sales performance.
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You're in good company
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CPM International Group of Companies
Data, analytics and insight solutions that drive smarter, more profitable decision making.
Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.
Let’s hear what our clients have to say about working with us.
More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context."
*shopt had been on our radar for a while as a potential digital solution. Working with the team at *shopt we have really evolved what we offer retailers, not only have distribution gaps been closed off but we have enabled retailers to make choices on ranging via the category page.”
Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"
FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves."
FRoSTA Daniele Castagnini, National Sales Director
