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Online Mystery Shopping
In today’s ever expanding on-line environment, customers and prospective customers will already be making full use of your website and other on-line electronic response marketing tools available to them. This shift in culture has brought along new customer expectations about much faster response times to requests for information as well as the ability to look at new tools to provide customers with information about your products and services.

Many times, these on-line experiences are the first impression that a new customer may have of your business, so ensuring this first experience is a good one is vital in sustaining an on-going long-term relationship.

 

CPM can develop an Online Mystery Shopping programme that will test your team’s skill level in this ever-developing on-line arena. This can be as simple as general email enquiries through to more detailed measurement of direct marketing campaigns ensuring that the investment in any on-line marketing initiative is being fulfilled to its maximum potential.

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