The Importance of Data Privacy: Why It Matters More than Ever

This Data Privacy Day, CPM reaffirms a commitment that underpins everything we do: privacy and data protection are not compliance obligations; they are core to who we are and how we operate.

Regardless of department or role, whether field or office based, whether deploying real-time AI, optimising multi-market campaigns, or scaling customer operations, privacy is embedded into every decision, every process, and every technology choice.

This is what it means to be a trusted partner, particularly in the age of AI.

The business reality: Trust is now your competitive edge

Businesses today operate in a world of unprecedented data complexity. We deliver client requirements with precision, aided by the deployment of AI-driven analytics to forecast, personalise, and optimise. This is essential. This is also risky, if we don't get it right.

AI governance is under ever-growing scrutiny, from regulators, clients and customers alike. Against a backdrop of escalating numbers of data breaches, individuals are asking harder questions about how their data is used. Procurement teams are making vendor decisions based on privacy maturity. Sophisticated brands understand that in a market where technology capability is non-negotiable, trust is the differentiator.

At CPM, that's where we position ourselves - as the trusted partner that embraces innovation and governs it responsibly.

How CPM embeds privacy by design

Across all our operations, CPM applies consistent privacy principles, including:

• Data Minimisation: We collect only what's necessary for the stated business purpose, not everything "just in case."
  
  
• Transparency & Lawful Basis: We design data interactions that are clear about what data we collect, why, and on what legal foundation, applying this consistently across multiple markets and regulatory contexts.
  
  
• Security & Access Control: Data is secured, access is controlled, and incident response procedures are tested and ready.
  
  
• Vendor Governance: Every third party handling customer data is subject to robust due diligence.

This consistency across teams, channels, and markets ensures that privacy by design isn't something CPM does; it's how CPM operates.

Information security: The foundation

Privacy by design doesn't exist without robust information security.

CPM maintains ISO 27001 certification as the foundation for our Information Security Management System. This is reinforced with alignment to the ISO 27701 Privacy Information Management System standard, thus ensuring that information security and privacy protection are integrated, not siloed.

This means:

• Confidentiality, integrity, and availability of data are protected
• Access controls ensure only authorised personnel handle sensitive information
• Industry standard, best in class security is deployed to protect data throughout the data management lifecycle
• Robust incident response procedures enable us to detect and respond to security events
• Continuous improvement processes keep our security posture ahead of emerging threats

For organisations working with CPM, this certification isn't just a document. It's proof that our commitment to data protection has been independently verified to be real, tested, and continuously improved.

Why this matters on Data Privacy Day

Data Privacy Day celebrates the right of individuals to understand and control how their data is used. It's a reminder that privacy is a fundamental right, not a regulatory burden.

At CPM, we take that seriously every day. Not just today.

When you choose CPM as a partner, you're choosing an organisation that understands: Technology innovation and privacy protection are not in tension. They're partners. Smart organisations do both.

As regulations evolve, customer expectations rise, and technology becomes more powerful, the organisations that win are those that build trust through transparency, accountability, and genuine commitment to data protection.

That's what CPM offers. That's what we commit to every day.