Field Research - CPM Outsourced Sales, Field and Contact Centres

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CPM’s field research delivers valuable intelligence on what your customers and competitors are doing in the market.

Our team of highly qualified and experienced field researchers capture valuable market intelligence, in real-time, with advanced technology. As a result, you can see how your brands and products are performing, customer purchasing behaviour and competitor benchmarking at local, national and international level.

CPM’s advanced field research software solution supports our specialist survey agents, providing the ability to geo-locate outlets, overlay multiple surveys, tag photos, integrate territories into Google maps and deliver real-time monitoring. This tailor-made reporting gives you all the information you need to improve the customer experience, drive sales and increase market share.

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Retail Auditing

Retail auditing provides real-time, actionable insights from the retail and online retail environments. At local, national and international level, CPM gives you complete retail compliance, auditing and in-store survey services.

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Mystery Shopping

CPM’s mystery shopping service means every customer experience will be a great one. Our comprehensive suite of mystery shopping services covers all business needs and customer contact channels.

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POS Compliance

Our point-of-sale displays safeguard your investment. CPM’s dedicated POS compliance teams make onsite visits to high street stores to ensure your point-of-sale materials are shown correctly, in agreement with the retailer, and are on message.

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Field Research

CPM’s field research delivers valuable intelligence on what your customers and competitors are doing in the market. Our team of highly qualified and experienced field researchers capture valuable market intelligence, in real-time, with advanced technology.

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