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The upcoming festive season is set to ignite a surge in consumer spending, especially in rural areas, where households typically allocate more of their budget to festive purchases. This seasonal uptick in demand is anticipated to significantly boost sales for FMCG companies, as rural consumption patterns tend to accelerate during festivals. Meanwhile, urban markets are projected to continue their steady trajectory, but the rural segment is expected to experience a sharper, more pronounced growth, contributing robustly to the overall sector performance. To capitalize on this festive momentum, FMCG companies are rolling out a series of well-planned strategies. These include new product launches tailored to local preferences, promotional campaigns designed to resonate with the festive spirit, and expanded distribution efforts to ensure products reach even the most remote markets.
This week’s edition of “Indian Retail at a glance” shares insightful articles on How FMCG eyeing big bite of festive sales? Why to double down on market strategy is the best option? How the Evolving Consumption Story Bound To Fuel India’s All-Round Growth?
Click on the heading to read more.
FMCG CEOs raise concerns over GST, ease of doing biz at World Food India
Chief executives from over 100 fast-moving consumer goods (FMCG), food and agriculture companies on Thursday raised concerns over taxation dynamics, ease of doing business, and subsidies to the industry during a closed-door meeting with ministers.
FMCG eyeing big bite of festive sales; say rural revival to boost sales
According to FMCG firms, while the urban markets will continue to show steady growth, the rural segment is poised for a more pronounced upswing, contributing to overall sector growth.
Smytten Pulse partners with Dabur
Smytten Pulse, an AI-led consumer research and insights platform, collaborated with Dabur to drive sharper and accurately targeted insights.
Procter & Gamble sees demand recovery on good monsoon and as inflation softens
The country’s manufacturers and marketers are expecting a revival in demand by the second half of FY2025. A better monsoon and higher agricultural yields, they say, have the potential to lift the otherwise subdued consumer market in India.
Best option is to double down on market strategy, says P&G India
Procter & Gamble Hygiene and Healthcare (PGHH) and Gillette India (GI), both listed entities of Procter & Gamble India, noted in their investor calls that despite near-term macroeconomic challenges, an above normal monsoon will help revive demand in India.
The Evolving Consumption Story Bound To Fuel India’s All-Round Growth
With a population of 1.417 billion, India now stands as the most populous country in the world. A significant demographic advantage is its large working-age population, which exceeds 50 per cent of the population.