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Parle, owned by Parle Products, retains its position as India's top FMCG brand according to the latest Brand Footprint ranking, with seven out of the top ten brands being homegrown. This study measures brands based on consumer reach points (CRPs), which combine penetration and frequency of purchase. The FMCG sector is projected to experience a 7–9% revenue growth this fiscal year, driven by higher volume growth, an anticipated revival in rural demand, and steady urban demand. The recent budget is expected to benefit retailers and FMCG companies, as the central government has proposed tax relief for the middle class. Additionally, the focus on the rural economy and job creation is likely to boost consumption, particularly in non-metro cities. Rural growth is progressing well and is gradually beginning to outpace urban markets, setting a positive trajectory for the sector's broader growth.

This week’s edition of “Indian Retail at a glance” shares insightful articles on How Rural growth gradually starting to outpace urban? Rising population the biggest driver of rural demand? How Lower income tax would boost FMCG sector growth.

Click on the heading to read more.

Parle continues to be India's top FMCG brand at home, 12th time in a row

Households may finally have leeway for more discretionary spending. Proposals providing tax relief to the middle class are expected to put more cash in the hands of consumers-and more products in their shopping carts.

Rural Growth gradually starting to outpace urban.

There is finally some cause for cheer for the fast moving consumer goods sector (FMCG). . India’s largest consumer goods company Hindustan Unilever has indicated that rural growth is shaping up well.

FMCG Comes back in FLAVOUR

India's economy is one of the leading economies globally, marked by significant GDP growth and a rapidly expanding middle class. By 2030, India is anticipated to become the world's third-largest consumer market. 

Colgate-Palmolive India Q1 earnings: FMCG major posts 33% rise in profit for June quarter

The oral hygiene product maker had posted a net profit of Rs 273.68 crore in April-June FY24, according to a regulatory filing from Colgate-Palmolive India Ltd (CPIL). Sales were up 13 per cent to Rs 1,485.76 crore during the quarter under review as against Rs 1,314.73 crore in the corresponding period a year ago.

Rising population the biggest driver of rural demand

Demand for fast-moving consumer goods in rural India over the past two decades has been largely driven by increased population and not higher consumption.

Lower income tax would boost FMCG sector growth

Finance Minister Nirmala Sitharaman decreased income tax and increased standard deduction rebate in the Union Budget 2024-25. This move by the government is likely to boost FMCG sector growth.