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    Control and Confidence

    We help brands protect performance, maintain standards and unlock insight through accurate on-the-ground, in-store and Digital Auditing and Brand Compliance services.  

    From stock counts and placement checks to Brand Compliance audits, staff enablement and Mystery Shopping, our expert teams give you the visibility, insight and assurance you need. Delivered with precision, scale and actionable reporting our offer covers three key areas:  

    Stock Audits
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    Brand Compliance Checks
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    Mystery Shopping and Retail Insight
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    Stock Audits

    We deliver accurate stock and inventory audits across all retail environments with in-depth reporting and analytics.

    Offering standard or bespoke checks, including retail image recognition software, we verify stock levels, placement and product distribution giving you the visibility to reduce missed sales, improve availability and protect in-store execution. Delivered in-person across all retail and other outlets or with digital audits via our *shopt app in the convenience sector.

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    Stock Audit
    What we do
    • Stock checks and retail inventory audits 
    • On-shelf availability audits and placement checks
    • Product distribution audits and share of shelf reviews
    • Retail compliance verification
    • Real-time retail data capture
    • Range and assortment analysis
    • Book stock accuracy and loss reporting
    • Competitor and category benchmarking
    Where we do it
    • Grocery
    • Independents
    • On-trade
    • Convenience
    • Wholesale
    • Specialist
    • Local, national and international coverage
    How we do it
    • In-person field auditing
    • Digital audits via *shopt
    • Image recognition technology
    • Tailored and standard audit models
    • National and local field teams
    • Telephone-based auditing
    • Live data and bespoke reporting dashboards
    • Linked audits with on-site fixes

    FAQ’S

    Why Stock Audits?
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    If you can’t see what’s happening in-store, you can’t fix what’s missing. Stock Audits reveal gaps in availability, distribution and execution - ensuring your products are where they should be and in the right quantity. They reduce missed sales, protect compliance and unlock data-driven performance improvements.

    What’s the difference between Stock Audits and Merchandising?
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    Stock Audits verify presence, placement and compliance - while Merchandising focuses on presentation and selling. Audits ensure you have what you need, where you need it, before it can be sold.
    How can store-level Audits improve distribution and availability?
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    By identifying gaps in distribution or stockouts early, audits help you act fast to protect Sales, ensure availability, and correct costly compliance issues in-store.
    Can you provide photographic or image recognition proof of Audit results?
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    Yes. We use high-quality photo capture and image recognition technology for transparent, real-time reporting that validates compliance and identifies actionable insights.
    Do you offer Digital Audits in hard-to-reach or convenience stores?
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    We do. Through platforms like *shopt, we enable Digital Auditing across the convenience channel—offering speed, reach and cost-effective insight at scale.

    Brand Compliance Checks

    We carry out compliance checks to ensure your POSM, POS messaging and execution meet brand standards, legal requirements and campaign and pricing protocols.

    From regulated products to general brand consistency, we verify what’s in place, where and when. We identify gaps and provide evidence and advisory support or materials - helping protect your brand, ensure day-one promotional campaign delivery, and strengthen retailer accountability.

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    Brand Compliance Checks 3
    What we do
    • Promotion and campaign compliance checks
    • Retailer compliance and execution audits
    • POS compliance and POSM placement verification
    • Regulated product compliance audits
    • Brand standards and consistency reviews
    • Day-one promotional launch checks
    • Gap identification with advisory support
    • Compliance reporting and data insights
    Where we do it
    • Grocery
    • Independents
    • Specialists
    • Pharmacy
    • Convenience
    • Trade shows
    • Away from home
    • On-trade
    How we do it
    • In-person store audits
    • Telephone-based compliance checks
    • Retail Image recognition technology
    • Digital audits via shopt
    • Trained brand ambassadors
    • Tailored audit checklists and protocols
    • Integrated reporting and feedback tools
    • Educational and advisory materials

    FAQ’S

    Why do compliance checks & brand standards?
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    Without compliance, your investment is at risk. We help ensure materials are live when they should be, look as they should, and meet legal and brand guidelines. This protects your brand value, customer experience and regulatory standing - while providing the evidence and leverage you need to take action and improve execution.

    What Brand Compliance issues can impact product performance in-store?
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    Missing POS, incorrect pricing or non-compliant displays can all reduce visibility, cause customer confusion, erode brand reputation or breach legal requirements - affecting sales and brand trust.
    Can compliance checks be used to ensure regulatory requirements are met?
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    Yes. We perform compliance checks for restricted, regulated or age-controlled products, ensuring legal and brand guidelines are consistently followed at the point of sale.
    How quickly can you rectify issues identified during compliance checks?
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    Where required, our field teams can resolve issues on the same visit or provide photographic evidence for immediate escalation to retailers or internal teams. 

    Do you provide training or tools to improve compliance?
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    We do. We can provide training materials, field coaching or retailer-specific POS guides to ensure future compliance and improve execution consistency.

    Mystery Shopping and Retail Insight

    Our expert research teams deliver real-time, fact-based insights through mystery shopping and retail intelligence.

    From in-store and telephone to online mystery shopping, we uncover how your brand is experienced. We gather insight across every channel, including social media, to strengthen retailer and customer relationships and drive consumer sales.

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    Mystery Shopper
    What we do
    • In-store mystery shopping evaluations
    • Online and e-commerce experience checks
    • Telephone-based mystery shopping
    • Social media interaction and live chat reviews
    • Channel-specific shopper journeys
    • Real-time customer experience insight
    • Retail standards and service compliance checks
    • Performance benchmarking across locations
    Where we do it
    • Dealerships
    • On trade
    • Grocery
    • Specialists
    • Pharmacy
    • Convenience
    • Food Service
    How we do it
    • Real-world shopper scenarios and personas
    • Tailored evaluations by channel and sector
    • Live and scheduled visit programmes
    • Integrated insight and reporting dashboards
    • Flexible mystery shopping formats – in-store, phone, online
    • Cross-channel experience assessments
    • Actionable data for brand and sales improvement

    FAQ’S

    Why Mystery Shopper & Retail Insights?
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    You can’t improve what you can’t see. Mystery Shopping and Retail Insight reveal how your brand is really delivered - from staff behaviour to execution quality and customer perception. These insights help you protect brand standards, identify gaps, influence retailer action and make smarter, performance-driven decisions.

    How is Mystery Shopping different from a standard audit?
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    Audits focus on objective execution (e.g stock on shelf), while Mystery Shopping captures the customer experience, including service quality, knowledge and brand perception.
    Can Mystery Shopping improve customer satisfaction scores (CSAT)?
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    Yes. It helps identify key pain points in the customer journey and trains staff to meet service standards - ultimately boosting CSAT and brand perception.
    What channels can Mystery Shopping be conducted through?
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    We offer face-to-face, phone and digital Mystery Shopping—plus social sentiment scanning - to reflect the full omnichannel retail journey. 

    Do you provide ongoing insight tracking and benchmarking?
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    Absolutely. Our insights team can benchmark performance over time, track competitor comparisons, and deliver continuous feedback loops to improve retail and customer experience strategies.

    There is a better way

    OUR APPROACH
    Testimonials

    What our clients have to say about us

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    To view a range of CPM Case Studies click here.

    For over 15 years, CPM International and its agency partners have proudly delivered auditing and service solutions to CHEP as their trusted European Partner. The program has grown substantially, now spanning 25 countries where we oversee comprehensive physical and telephone audits as well as service calls to the CHEP customer network . By ensuring operational efficiency and accurate data insights, we actively support CHEP in driving a more sustainable business model. We remain dedicated to strengthening our collaboration with CHEP and are honoured to be recognized as a reliable and valued partner to this important global client.

    Chep Linda Chassagne, Business Unit Director

    FEATURED CASE STUDY

    Case Study

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    Auditing & Compliance with CPM

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