Sales

Outsourced field sales can drive performance across retail, wholesale, convenience, grocery, DIY, electrical, and specialist channels, as well as B2B environments. Whether you need stronger in-store execution, improved distribution, or better key account support, a field sales team ensures your brand is visible, available and commercially positioned to win. It’s particularly powerful for NPD launches, regional growth strategies and underperforming territories.

Deployment speed depends on the model and channel you choose. Dedicated contract teams are ideal for long-term strategic programmes, while tactical teams support short-term campaigns or seasonal peaks. Our syndicated Flex teams can be live within 10 days - or faster - providing rapid, scalable coverage without long-term commitment. This flexibility allows brands to respond quickly to market changes, retailer demands or new opportunities.

Outsourced field sales delivers expert resource without the fixed overhead of recruitment, training and management. With established infrastructure, proven methodologies and real-time reporting, brands gain faster market impact, scalable support and data-led optimisation. The result is improved distribution, stronger retailer relationships and measurable sales uplift - while maintaining agility and cost efficiency.

All of our field sales teams are directly employed by CPM, ensuring consistency, accountability and a high standard of service. We operate a rigorous two-stage interview process and deliver structured, face-to-face training so every representative is fully prepared before entering the field. Ongoing coaching, regular training updates and real-time performance checks maintain quality control and keep performance at its peak. This approach ensures your brand is represented professionally, consistently and with measurable impact.