Data Science

Working together for over 20 years. CPM is part of a link in the HP chain which ultimately drives HPs wheels towards success and the achievement of it's ambitions. One team, same objectives, same ambition, same direction.

More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context.

Collaboration with CPM for over 10 years to deliver best in-store Customer Experience. CPM in a nutshell.... it's reliability, it's the assurance, prioritising with no misunderstanding.

CPM brings capacity for strategic support, responsiveness on tactical support, and are by our side on all dimensions, on the whole lifecycle of our products and plans. Providing us with advance executions.

At Walkers, retailers are at the heart of everything we do. Their success is the driving force behind ours, and we are focused on ensuring that our brands meet their needs and evolve with their challenges. In today's rapidly changing landscape, digital engagement is no longer optional – it is fundamental to driving growth and efficiency. Through our partnership with *shopt, we're empowering retailers to unlock new opportunities, streamline operations, and deliver exceptional value to their customers. This collaboration reflects our unwavering dedication to being trusted advisors in the crisps, snacks and nuts category, enabling sustainable growth and innovation while keeping retailers' needs at the centre.

Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team.

CPM stood out to us immediately…. It´s exactly what we wanted for our fit. We´ve only had positive results working with CPM. Our CSAT score has also been at an all time high. At this point, we are close to 90%. It really makes a difference for us. CPM is taking the lead.

FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves.

CPM is a fully involved, flexible partner with an innovative mindset.

I feel that everything is under control.
For me, working with CPM has ensured New Balance has been able to grow.

Vodafone Business’s experience with CPM has been excellent. Over the past 5 years, they have consistently worked in driving sales and expanding our market reach. Their team is highly skilled, dedicated, and conscientious, striving to bring strong results and excellent customer experience. They work to understand our needs and deliver outcomes that align with our business goals within the small business space. The professionalism and commitment of CPM has been evident throughout our partnership, and we are excited to continue and evolve as we move forward. I highly recommend CPM for anyone looking to deliver on their sales and partnership strategy.

It has already been a year since we entrusted CPM with the mission of supporting us in recruitment and occasional merchandising, particularly during the startup of Perfetti Van Melle in October 2023. Their support was essential in meeting this challenge in record time.

Thanks to their nationwide presence and the unwavering efficiency of their teams, we have been able to develop our projects with peace of mind, despite challenges and pressure. This partnership goes beyond occasional services: CPM truly supports us at every stage, sharing their expertise and always being available to tailor their assistance to our specific needs. Their commitment significantly contributes to our growth.

A big thank you to CPM for their professionalism and responsiveness. We look forward to continuing this great collaboration for future successes together!

For the past 18 years, CPM has been supporting us in our occasional merchandising missions. More than just a service provider, CPM has become a true partner of Bel in organizing our key annual events.

Their nationwide presence, extensive network of field agents, and highly responsive, top-quality sales team have once again enabled us to roll out our in-store events efficiently and seamlessly this year.

Their expertise, combined with a dedicated, high-performing, and attentive team that is always looking for tailored solutions, greatly contributes to our growth. We would like to thank CPM for their professionalism and availability, and we are delighted to continue this long-standing partnership.

We have grown together and to this day we still feel that we learn from each other. We always feel that we are on the same page and we share the same vision.

The beauty of our relationship with CPM is that it feels like a true partnership, built on collaboration. The team’s pace, agility, and ability to pivot have delivered phenomenal results, with compliance rising from 60% to the high 90s.

From the very start of our relationship with CPM, they have demonstrated a commitment to understanding and fulfilling our business needs. They have successfully adapted to an ever-changing market, bringing forward proactive solutions to the many challenges we have faced. The CPM team have consistently shown a focus on quality and attention to detail in the work they have done so far for our business.

Our partnership with *shopt is built on bold ideas, shared purpose, innovation, digital excellence, and retailer-first thinking to deliver the right category advice and create an exceptional and consistent user experience. By meeting our retailers where they are, we aim to help them grow their CSN business and be their trusted advisors in Traditional Trade. In our journey, *shopt has been a fantastic digital partner, and our shared determination to grow, coupled with the team's unwavering commitment and excellence, has been the backbone of what we've achieved over the years.

Working with CPM feels like working with an extended part of our organization. It’s like having additional colleagues who allow us to focus on key areas of the business, with complete peace of mind that other aspects are being well taken care of. Their support enables us to concentrate on strategic priorities, knowing that the rest is in capable hands.

Gas Networks Ireland (GNI) has worked with CPM for over three years, and during that time, we have formed a real partnership between our two organisations. The CPM team has integrated very well into the GNI organisation and added real value to our sales and marketing activities. Their recruitment has been second to none, with high levels of retention for both new and existing resources—key to our success. They bring innovative thinking, offering ideas and suggestions to help us grow our business across key market sectors. CPM places strong emphasis on training, compliance, and safety, ensuring the team is always up to date. I look forward to continuing our partnership for many more months and years.

*shopt has been instrumental in supporting the successful launch of both White Claw and MAS+. Their platform has provided strong visibility at key moments, enabling us to cost-effectively drive distribution versus traditional methods and engage directly with retailers in a meaningful way. The team at *shopt has been collaborative, responsive, and proactive throughout—working closely with us to tailor activity that aligns with our goals. Their flexibility and insight have made them a valuable partner in our route-to-market strategy, and they have been an absolute pleasure to work with.

In the last year, CPM and specifically the QCT division have collaborated with Diageo to design and deliver internal training materials and resources that are used throughout the team to find a fix to technical service issues over the phone; reducing the need for an engineer to attend.

The partnership with CPM and our technical ops team has resulted in a resolution without visit in around 55% of technical fault situations, fixable over the phone; with the number increasing as the staff become more trained and CPM utilise technology to automate diagnostic flows to agents. CPM have shown real initiative in the way they use the diagnostic info to push the resolution without visit number higher.

Working with CPM Ireland has been a consistently positive experience. They’re strong on execution, laser-focused on results, and bring a real expertise in driving growth. Their ability to combine on-the-ground execution with clear, actionable data has been a real differentiator. Most importantly, they’ve proven to be a trustworthy partner — reliable, responsive, and genuinely invested in the success of our brands and categories.