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    Sales Activated Anywhere

    Our Digital Sales solutions help brands show up and stand out at the right moment – online, in-app, or in-store.

    From strategic retailer activation to targeted digital promotions, we make it easier for retailers and consumers to discover, choose and buy your brand. Whether it’s through our unique platform *shopt or conversion-led campaign tools, we bring the agility, talent and tech to drive real commercial impact. Designed to increase reach, relevance and revenue in a connected world our offer spans two core areas:

    Retailer Engagement and Rewards
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    Digital Promotions
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    Retailer Engagement and Rewards

    *shopt is our B2B retailer engagement platform, designed to help brands reach, influence and reward independent and convenience retailers at scale - instantly and efficiently.

    It removes barriers of geography, time and cost-to-serve, providing one digital hub where retailers can access brand content and rewards from across the categories. With 24/7 access, personalised content, and engaging formats like video, surveys and competitions, *shopt has a large and targeted audience which boosts brand visibility, loyalty and sell-through - whether used alone or alongside Field Sales teams for even greater impact.

    CONTACT US
    retailer engagement
    What we do
    • Drive product distribution of new and existing products
    • Gather insight from retailers to feed promotional and product plans
    • Create awareness and visibility of your products and services 
    • Educate retailers on stock and ranging
    • NPD launch activation
    • Insight and survey collection 
    • Lead generation campaigns
    • Retailer reporting and analytics
    Where we do it
    • Independent convenience retailers (UK)
    How we do it
    • *shopt digital engagement and rewards app
    • Stocking offers (data-led via EPOS sales data)
    • Competitions
    • Video content
    • Retailer surveys
    • Retailer events
    • Blended Field Sales teams or as stand alone

    FAQ’S

    Why *shopt Retailer Engagement and Rewards?
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    Retailer Engagement is vital - but hard to do at scale and frequently. *shopt gives brands a smarter way to connect with thousands of independent retailers, at the touch of a button. It drives distribution, accelerates NPD and seasonal sales, and builds loyalty through ongoing incentives and interactive content. Flexible and always-on, it’s a powerful complement to physical Field Sales teams - or a cost-effective standalone solution to extend your reach.

    How does *shopt differ from traditional trade marketing?
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    With a reach of 20,000 independent retailers, *shopt stands up against traditional trade press. Better still, with only independent retailers using the app, you know every click and interaction is from your target audience.

    Can *shopt integrate with my existing Sales tools?
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    *shopt can complement any existing Sales tools. It can work alongside physical Sales teams,  interacting between visits, it can support wholesale activations and boost awareness of new products.

    What types of offers perform best on *shopt?
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    Product offers that reward retailers for stocking key products attract high engagement on the app. We find that Retailer Engagement goes up if you also show them video content, engage them in competitions and ask for their feedback – so the best engagement comes from offering retailers multiple ways to interact with you digitally.

    How do you measure the ROI of retailer engagement?
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    Whatever your objective, with every click and view being logged in the app – we can measure the success of your campaign. We can measure distribution gains by targeting known gaps using the data available, then quantify the change in distribution over time, and the ROI using rate of sale data – so you know exactly what each £ spent on *shopt has delivered back to your brand. Other content is measured via clicks on the app, which have only come from independent retailers.

    Is *shopt available outside the UK?
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    Currently *shopt is only available to UK independent retailers.

    Digital Promotions

    Our Digital Promotions bridge the gap between physical and digital, bringing in-store experiences to life and driving deeper engagement at the point of purchase.

    From QR codes and AR experiences to shelf media and self-serve kiosks, we connect customers to content, offers and brand loyalty schemes that enhance their journey and influence purchasing decisions in real time. Whether it's retailer media, mobile-linked promotions or interactive retail displays, we help brands create memorable, measurable moments that convert.

    CONTACT US
    Digital Promotions-2 Feb 26
    What we do
    • Influence in-store purchasing decisions
    • Increase shopper engagement
    • Drive Sales and product awareness
    • Improve point of sale activations
    • Educate customers about your product or service
    Where we do it
    • Mobile
    • In-store
    • Convenience/Independents
    • Grocery
    • Specialists
    • Pharmacy
    • Away from home
    • On-trade

    How we do it
    • Retailer media activations
    • Retail gamification experiences
    • QR code marketing campaigns
    • AR promotions
    • Shelf-edge digital media
    • Self-serve kiosk promotions
    • Mobile and loyalty-linked digital offers
    • Interactive in-store displays
    • Technology integration and partnerships

    FAQ’S

    Why Digital Promotions?
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    In a crowded retail environment, attention is everything. Digital Promotions give brands the power to stand out - offering instant access to product info, rewards, and immersive content right at the shelf or point of purchase. By linking in-store activity to mobile, loyalty and beyond, they boost engagement, drive sales, and create a seamless experience that today’s shoppers expect.
    How do AR and QR code promotions work in retail?
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    AR (Augmented Reality) and QR code promotions connect physical retail environments with digital experiences. QR codes placed on-pack, at shelf or within POS materials allow shoppers to scan and instantly access product information, offers, competitions or purchase links via their mobile. AR takes this further by overlaying interactive digital content - such as demonstrations or immersive brand experiences - onto the real world through a smartphone. Together, they bridge in-store and digital engagement, driving interaction, data capture and measurable conversion.

    How do you measure Digital Promotion performance?
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    We can measure digital promotion performance through real-time data tracking and clear KPIs aligned to your objectives. This can include scan rates, click-throughs, dwell time, offer redemptions, sign-ups, sales uplift and conversion rates. By integrating with CRM and analytics platforms, we could also track customer behaviour beyond the initial interaction- providing insight into ROI, engagement quality and future retargeting opportunities. It’s performance visibility that turns activity into actionable growth.

    There is a better way

    OUR APPROACH
    Testimonials

    What our clients have to say about us

    Pepsico
    To view a range of CPM Case Studies click here.

    Our partnership with *shopt is built on bold ideas, shared purpose, innovation, digital excellence, and retailer-first thinking to deliver the right category advice and create an exceptional and consistent user experience. By meeting our retailers where they are, we aim to help them grow their CSN business and be their trusted advisors in Traditional Trade. In our journey, *shopt has been a fantastic digital partner, and our shared determination to grow, coupled with the team's unwavering commitment and excellence, has been the backbone of what we've achieved over the years.

    PepsiCo Vandana Menon, Digital Product Manager

    FEATURED CASE STUDY

    Case Study

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    WhatsApp Image 2025-12-01 at 13-53-23
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    Digital Sales with CPM

    Get in touch to find out more.