Inspiring and influencing human behaviour

Before supermarkets, trolleys and self service, everything was sold over the counter at local shops.

Our founder, Bede Egerton, had a simple but powerful idea. It would transform how brands and retailers operated forever:

"It can't be bought if it isn't there,"

"What if brands had their own salespeople out on the road, helping ensure products were stocked, visible and selling?"

So Counter Product Marketing (CPM) was born...

We worked with few clients including Mars, who had just come to the UK a few years earlier - and who are still clients today!

Supermarkets expanded, shopping centres appeared, and new technologies like barcode scanning transformed store operations.

From POS production to call centres, we widened our offering. We bought companies, merged with companies, went ‘public’. Then we were bought by Omnicom in 1989.

Expanding across Europe and Australasia we helped clients in the UK, Europe and beyond operate at scale - supporting multi-national brands in multiple markets and channels.

Our Liquid Approach™️ is now AI driven. Embedded into all our services, solutions and channels.

By uniting strategy, data, technology and amazing people in one adaptive model, we can now unlock a brand’s commercial potential by finding and realising untapped sales, growth and efficiency at every stage we influence.