Strategic Partnership Since 2020

We've been collaborating with our client since June 2020 to deliver comprehensive merchandising solutions. Our focus includes key performance indicators (KPIs) such as:

• Coverage: Ensuring wide market penetration.
• Execution: Guaranteeing effective implementation of merchandising strategies.
• Share of Shelf (SOS): Maximizing product visibility on retail shelves.
• Visibility compliance: Maintaining consistent product placement and promotion.

Through our dedicated efforts, we've helped our client achieve broad market presence and effective execution of their merchandising initiatives.

Successful Partnership with Dabur

CPM India collaborated with Dabur to execute a successful sampling and sales campaign for Dabur Vedic Tea at top MT and GT outlets.

Our key responsibilities included:

• Hiring and training sampling professionals: Recruiting and developing a skilled team of sampling representatives.
• Providing necessary collaterals: Supplying all required materials, including induction guides, promotional materials, and uniforms.
• Connecting with the consumer: Ensuring our sampling experts connect with the maximum number of consumers in the right way to influence sales.

Through our dedicated efforts, we contributed to the successful launch and promotion of Dabur Vedic Tea.

Driving Success for BMW Events

CPM India plays a pivotal role in managing key aspects of BMW's events, including audience acquisition, on-ground registration, and feedback management.

Here's how we've made a significant impact:

• Targeted Audience Acquisition: Our telesales team has successfully acquired a large number of prospective customers for BMW events, driving attendance and engagement.
• Seamless Registration Process: We've streamlined the registration process by managing both physical and electronic invites, staffing the registration desk efficiently, and ensuring a smooth experience for attendees.
• Comprehensive Data Management: Our team meticulously manages event data, capturing valuable insights for customer profiling and future marketing efforts.

Through our expertise and dedication, CPM India has contributed to the overall success of BMW events, ensuring memorable experiences for attendees and driving positive brand engagement.

Successful Partnership with HUL

CPM India collaborated with HUL's Health Food Drink category to implement an effective in-store promoter program. Our dedicated team of In-Store Promoters (ISPs) and Managers drove sequential growth for a variety of HUL brands.