Official Partner since June 2020, providing comprehensive solutions in Merchandising. Key Performance Indicators (KPIs) include Coverage, Execution, Share of Shelf (SOS), and Visibility Compliance. Our Coverage spans 3830 MT Outlets, ensuring widespread presence and effective execution.
CPM, as a Business Solution Partner, delivers end-to-end business process solutions and service value through an effective service module. CPM ensures Merchandising SOPs are upheld, including Planogram, SOS, FIFO, Promo, and managing Instore Trade Marketing Initiatives. They track Competition Promotions & Activities, increase L'Oréal Products' availability and visibility in Program Stores, optimize POPs in Loyalty Program Stores, ensure transparency in Loyalty Stores Payout through PERFORMICS, and provide real-time tracking & monitoring of KPIs.
McCain with CPM conducted free sampling of Hot and fresh McCain products in 250 MT outlets across India, targeting families and primarily women during weekends. Steps taken:
Setup branded kiosk for live sampling inside outlets.
Dabur partnered with CPM India in 2023 for sampling and sales of Dabur Vedic Tea at top MT and GT outlets. CPM India was tasked with hiring and training sampling professionals across cities and providing all necessary collaterals, including induction, promotable materials, and promoter attire
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