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CPM India Case Studies & Stories

Real-life examples of CPM's work
Perfetti Image 2
Official Partner since June 2020, providing comprehensive solutions in Merchandising. Key Performance Indicators (KPIs) include Coverage, Execution, Share of Shelf (SOS), and Visibility Compliance. Our Coverage spans 3830 MT Outlets, ensuring widespread presence and effective execution.
Loreal Merchandising 2

CPM, as a Business Solution Partner, delivers end-to-end business process solutions and service value through an effective service module. CPM ensures Merchandising SOPs are upheld, including Planogram, SOS, FIFO, Promo, and managing Instore Trade Marketing Initiatives. They track Competition Promotions & Activities, increase L'Oréal Products' availability and visibility in Program Stores, optimize POPs in Loyalty Program Stores, ensure transparency in Loyalty Stores Payout through PERFORMICS, and provide real-time tracking & monitoring of KPIs.

McCain Sampling 2

McCain with CPM conducted free sampling of Hot and fresh McCain products in 250 MT outlets across India, targeting families and primarily women during weekends. Steps taken:

  • Setup branded kiosk for live sampling inside outlets.
  • Covered 250 outlets nationally.
  • Over 600,000 customers sampled annually.
  • Sold over 200,000 packets during sampling.
Dabur Sampling Pic 1

Dabur partnered with CPM India in 2023 for sampling and sales of Dabur Vedic Tea at top MT and GT outlets. CPM India was tasked with hiring and training sampling professionals across cities and providing all necessary collaterals, including induction, promotable materials, and promoter attire

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