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    Introducing our
    Liquid Methodology

    Uniquely blended sales and brand experience solutions
    Liquid is our intelligent methodology that blends data science, people and digital services into the perfect solution for your brand. As fluid as the name suggests, Liquid allows you to execute responsive sales and brand experience programs, letting your brand investment flow to where there’s room to grow.
    What is the liquid solution?

    We use real-time and predictive data combined with AI technology to find out where your customers are, when they are there, and the best way to engage with them. Then, we mix our unique range of physical and digital services in a bespoke plan tailored to your needs. The result? Improved sales. Greater ROI. 

    Who is it designed for?

    The world has changed on every level, and traditional sales and customer engagement strategies have been severely disrupted. We need a new model for a new age. Liquid has been designed for sales and marketing leaders who want to innovate and pivot at the same speed as their customers. It’s for the pioneers who are always one step ahead. 

    How can it help your business?

    By bringing together data science, human talent and digital solutions, Liquid gives you the edge. It allows you to invest smarter, scale faster, be more productive and flex to the opportunity. All of which have a positive impact on your crucial CO2 agenda. Liquid helps your business to innovate with impact. 

    Liquid customers have improved ROI by
    20%*

    *On average

    Find out more
    Untitled design-Oct-04-2023-11-49-44-6589-AM

    Image above: Here is an overview process chart, which illustrates the stages we go through with you.

    Video below: See how the Liquid model works. And how it’s totally different to anything you’ve seen before:

    How does it work?

    Data
    We source, prepare and analyse data, build predictive models and visualise the data. The data enters our data warehouse and, powered by industry-leading software, provides a multi-dimensional perspective on the best way to target, engage with and convert customers. With this powerful combination of maths, technology, visualisation and data-driven decisions we are able to solve business problems.

    The result? An entirely new, comprehensive understanding of the landscape. It gives a holistic view of performance, distribution, visits and touchpoints. It provides insight into present and future trends to positively influence performance. And it puts brands in complete control. 

    Services
    Using this in-depth insight, we blend our physical and digital services to deliver on your brand objectives. Whether you need our amazing field sales team, digital apps, customer experience centres, virtual studios, or creative commerce services, we will work with you to determine the optimal mix.

    People
    Our talent team are already working with our unique methodology for some of the world’s biggest brands. Their unrelenting curiosity to deliver the best solution will be felt from day one. They’ll work with you to deliver uniquely blended sales activation and brand experiences. Our people will feel like a natural extension of your in-house teams - with you at every step. 

    Book a call back

    Browse our services

    with our service selector
    Select your areas of interest and the selector will create a customised solution, in just a few clicks.
    sales
    Sales
    Adaptable salesforces, including face-to-face, telesales and digital sales.
    customer-experience
    Customer Experience

    Personalised, effortless and consistent customer experience at every touchpoint.

    merchandising
    Merchandising
    High-impact physical and digital merchandising to drive sales in-store and online.
    auditing
    Auditing
    Comprehensive programmes including face-to-face, telephone and online.
    sampling
    Experiential & Sampling
    Live events and marketing experiences that connect brands with people.
    marketing
    Shopper Marketing
    Creative commerce campaigns that drive sales and build brand commitment.
    data
    Data, analytics & insight
    Innovation, insight and technology solutions that  transform the customer journey.
    submit

    For more information on the selected services, click the link below:

    Liquid in Action

    Client Challenge - How could we service the convenience channel differently using CPM’s liquid approach.

    Data driven solution delivered - the right interaction, with the right retailer at the right time to maximise efficiency and ROI

    +11.9%
    Total interactions with retailers across the convenience channel
    -12.1%
    Mileage reduction by taking cars off the road when a different interaction would deliver the same or better outcome
    +26.1%
    Distribution Points Gained versus control activity
    -7.8%
    Cost per call reduced by flexing the right mix of physical and digital solutions
    suntory-grid-image

    “Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI.  The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet.  CPM really are a true extension to the Lucozade Suntory GB & I team”

    Tym Rees, Channel Controller Field Sales

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    Let's find a solution

    Tell us about your brand and where you’re headed. Our experts will find the perfect blend of activation for your objectives.

    Talk to a Liquid specialist