What is the liquid solution?
We use real-time data to find out where your customers are, when they are there, and the best way to engage with them. Then, we mix our unique range of physical and digital services in a bespoke plan tailored to your needs. The result? Improved sales. Greater ROI.
Who is it designed for
The world has changed on every level, and traditional sales and customer engagement strategies have been severely disrupted. We need a new model for a new age. Liquid has been designed for sales and marketing leaders who want to innovate and pivot at the same speed as their customers. It’s for the pioneers who are always one step ahead.
How can it help your business?
By bringing together data science, human talent and digital solutions, Liquid gives you the edge. It allows you to invest smarter, scale faster, be more productive and flex to the opportunity. All of which have a positive impact on your crucial CO2 agenda. Liquid helps your business to innovate with impact.
Image above: Here is an overview process chart, which illustrates the stages we go through with you.
Video below: Andy Buck, CDO, explains how the Liquid model works. And how it’s totally different to anything you’ve seen before:
How does it work?
First, we harness data across a unique scale of coverage. The result? An entirely new, comprehensive understanding of the landscape. The data enters our data warehouse and, powered by industry-leading software, provides a multi-dimensional perspective on the best way to target customers. It gives a holistic view of performance, distribution, visits and touchpoints. It provides insight into present and future trends to positively influence performance. And it puts brands in complete control.
Using this in-depth insight, we blend our physical and digital services to deliver on your brand objectives. Whether you need our amazing field sales team, digital apps, customer experience centres, virtual studios, or creative commerce services, we will work with you to determine the optimal mix.
Our talent team are already working with our unique methodology for some of the world’s biggest brands. Their unrelenting curiosity to deliver the best solution will be felt from day one. They’ll work with you to deliver uniquely blended sales activation and brand experiences. Our people will feel like a natural extension of your in-house teams - with you at every step.
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Liquid in Action
Client Challenge - How could we service the convenience channel differently using CPM’s liquid approach.
Data driven solution delivered - the right interaction, with the right retailer at the right time to maximise efficiency and ROI
“Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team”
Tym Rees, Channel Controller Field Sales