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    Liquid Approach™

    Markets and dynamics constantly change. So must your response.

    A Better Way to Grow Brands and Drive Measurable Impact

    Opportunity never stands still. Our Liquid Approach™ helps us identify where untapped potential lies and dynamically adapt our solutions to unlock more sales, greater efficiency and sustainable growth.
    unlock your growth

    What is our Liquid Approach™?

    One adaptive model. Built around opportunity.

    Our Liquid Approach™ brings together strategy, data, technology and amazing people in one adaptive model.

    It enables us to sense change, identify and prioritise opportunities, then dynamically configure the right solutions around them, unlocking untapped sales, efficiency, and growth at every stage of the customer and product journey we influence.

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    A Consistent Way to Turn Opportunity into Action

    Our Liquid Playbooks turn our Liquid Approach™ into a practical, repeatable process for identifying and unlocking opportunities.

    Built from our category expertise, data, experience and best practice, they provide our teams with a framework to help them understand where value is being missed, prioritise the opportunities that matter most and determine how best to unlock and seize them for our clients.

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    It’s a continuous cycle – sensing change, adapting our approach and compounding improvements for our clients over time.

    What Powers our Liquid Approach™?

    Strategic Planning

     We identify, size and prioritise opportunities, turning insight into strategies designed to maximise commercial impact. 

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    Data Science

    We source and turn rich, timely data into actionable insight – optimising where, when and how resources can have greatest effect. 

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    Technology

    We use intelligent technology, automation and AI to accelerate insight, improve decisions and enable faster, more efficient execution. 

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    Dynamic Deployment

    We translate strategy into action, continually adapting the mix of people, channels and technology to deliver the greatest impact.

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    What our Liquid Approach™ Delivers

    Turning Untapped Opportunity into Measurable Effect

    Sales

    Senses and seizes opportunities to improve availability, engagement, conversion and customer value. 

    Efficiency

     Focuses people, investment and activity where they can create the greatest return or impact. 

    Growth

     Continuously learns, adapts and unlocks new sources of value as markets and opportunities change. 

    The result is a smarter, more responsive approach that helps brands get more from every stage of the customer and product journey we influence.

    Better results 1
    Better Results
    Improved ROI & effect

    The right resource at the right time and place for better results.

    Save time 2
    Save Resources
    Time and money

    Only deploy what is needed, when it is needed.

    React Faster 3
    React Faster
    To changing dynamics

    Rapid insight from data allows swift responses to changing dynamics.

    Reduce CO2 4
    Reduce CO2
    Less travel

    More effective physical and increased digital interactions significantly reduce travel.

    Scale Faster 5
    Scale Faster
    Ready to deploy

    Flexible expert resources allow you to scale faster.

    Invest Smarter 6
    Invest Smarter
    Know what works

    Reinvest where result show greatest ROI and effect.

    Redeploy Epertise 7
    Redeploy Expertise
    Where it is needed

    Use regained time and resources to redeploy expertise.

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    Holistic
    Integrated and Tracked

    A holistic approach across the whole customer journey.

    Liquid in Action

    Finding a better way to drive sales and efficiency.

    Real-time and predictive data was combined with AI technology to create a data led deployment model which pinpointed where customers were, when and the best way to engage with them. By adapting the model to introduce virtual and digital interactions with the right retailer at the right time, more sales interactions were achieved and other resource redeployed to greater effect and ROI.

    +11.9%
    Total interactions with retailers across the convenience channel
    -12.1%
    Mileage reduction by taking cars off the road when a different interaction would deliver the same or better outcome
    +21.6%
    Distribution Points Gained versus control activity
    -7.8%
    Cost per call reduced by flexing the right mix of physical and digital solutions
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    “Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the Liquid approach used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team”

    Tym Rees, Channel Controller Field Sales

    Man shopping in a convenience store

    What could you be achieving?

    Let's uncover your untapped sales, efficiency and growth.

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