The second wave of Covid-19 is again causing severe disruptions and challenges to life, this edition of “Indian Retail at a Glance” talks about the revival of businesses across sectors & how the increasing demand of going digital is impacting retail. Let us go through this week’s “Indian Retail at a Glance” to understand how retail scored in the past week.
FMCG companies applying learnings from 2020 to mitigate impact of any future disruption as COVID cases surge
Amid surging COVID-19 cases in the country, FMCG companies say they are applying learnings from the last year when nationwide and several localised lockdowns impacted their manufacturing and supply chain, to mitigate impact of any future disruption.
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Quick launches, lower costs make e-commerce attractive for FMCG firms
The pandemic has helped lift the share of business big FMCG firms now derive from online sales. Many report between 3 and 8% of sales being generated via e-commerce. The past year also saw companies deepen engagement with online retailers, launch their own direct-to-consumer portals and push more online-first brands.
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How Artificial Intelligence can speed up the FMCG sector
An increasing number of consumer packaged goods (CPG) players are integrating artificial intelligence (AI) in FMCG operations to streamline the production, distribution, as well as consumption of their products.
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Beauty e-commerce in India set for next level of growth
The global beauty and personal care market is expected to touch $725 billion by 2025. The fledgling Indian market is expected to grow to $28 billion by then.
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Non-essential shop owners stare at uncertainty & huge losses, say difficult to stay afloat
The traders owning ‘non-essential’ shops, keeping their stores shut till April 30 in the wake of the Covid-19 spread would lead to grave consequences, such as job losses, which would hamper the economy at large.
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According to Marico, healthy momentum seen in key segments
FMCG major Marico announced that it has witnessed healthy momentum building across its key portfolios over the previous quarter and, hence, expects low double-digit bottom-line growth in the fourth quarter of FY21.
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Godrej Consumer on market expansion drive
Godrej Consumer Products (GCPL) has embarked on a go-to-market (GTM) mission to increase its overall distribution footprint to 1.5 million direct coverage outlets, from 1.2 million, and enhance indirect coverage to 7 million from 6 million in 2-3 years.
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Analysts flag postponement of discretionary consumption
As India continues to report a surge in covid-19 cases, some consumption categories that were impacted due to prolonged stay-at-home last year could see a further delay in recovery.
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Woodland forays into personal care segment, launches deodorants
Leading footwear and performance apparel brand Woodland has forayed into the personal care segment by introducing a range of deodorants. The deodorants, catering to both men and women, are part of the spring and summer 2021 collection.
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7UP asks viewers to ‘Think Fresh’ in new TVC
7UP has launched a new TVC, highlighting the drink with lemon flavor and aims to encourage India’s youth to look at everyday curve ball situations through a lens of fun and lightheartedness.
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Godrej Consumer Products releases new TVC for Godrej Ezee 2-in-1
Godrej Consumer Products has announced a new TVC campaign for the Godrej Ezee 2-in-1, to highlight the product features and increase its visibility.
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LG becomes first major smartphone brand to withdraw from market
LG will wind down its loss-making mobile division - a move that is set to make it the first major smartphone brand to completely withdraw from the market.
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