The Indian Fast Moving Consumer Goods industry has experienced a remarkable transformation over the past fifteen years, surpassing traditional limitations and establishing unprecedented global standards. An analysis of retrospective data spanning the last decade reveals a sector marked by resilience, continuously evolving to align with shifting consumer preferences, economic dynamics, and technological progress. Recent trends indicate a gradual increase in inflation for certain critical raw materials, a trend that could intensify in response to disruptions in the Middle East or other external factors, as well as internal challenges such as erratic monsoon patterns or unforeseen triggers.
This week’s edition of “Indian Retail at a glance” shares insightful articles on Exploring the dynamic trajectory of India’s FMCG sector and its global impact. E-commerce leads in influencer marketing with 27% spend followed by FMCG.
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Exploring the dynamic trajectory of India’s FMCG sector and its global impact
The Indian Fast Moving Consumer Goods industry has undergone a metamorphosis over the last decade and a half, transcending conventional boundaries and setting new benchmarks for global impact.
Expect growth in FMCG sector to be in low to mid-single digits in 1st half of the year: Sunil Duggal
We have already seen inflation creep up in some key raw materials and this would accelerate in the event of any disruption in the mid-east, external triggers like that or internal issues like poor monsoon, maybe some other triggers.
E-commerce leads in influencer marketing with 27% spend followed by FMCG
India's creator economy is thriving, with 2.5-3.5 million creators predominanntly engaging on platforms such as Instagram and YouTube. Notably, between 110-170K creators on YouTube are actively monetizing their content, solidifying its position as the leading platform for creator monetization in India.
India consumer firms gear up to cash in on a sizzling summer
Indian consumer goods companies such as makers of cooling systems, beer and ice cream are attempting to capitalise on a hotter-than-usual summer season by cranking up output, launching new products and ramping up spending on marketing.
Cola, beverage, ice cream makers expect surge in sales as temp soars
With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production.
Grocery stores pin hopes on weddings, build up inventories
Weddings have raised hopes of revival in sales at kirana stores with most shops building up inventorieS eyeing an increase in demand
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