While many industries around the globe are still stressed due to the coronavirus pandemic, some retailers are finding new ways to cope and meet the increase in e-commerce demand. The innovation is not just limited to retailers but examples of it are visible across brands, sectors, and channels. Let’s take a look at the week gone by and see how retail in India fared:
Flipkart acquires Walmart India, steps up Kirana game against JioMart
India's online retailer Flipkart has acquired Walmart India, the cash-and-carry wholesale business of retail giant Walmart.
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Why crowd marketing must become the new normal for brands
The onset of the coronavirus, and the global lockdown that has accompanied it, has had a seismic impact on businesses across the world.
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Don’t just think consumer, think community. It helps build brands
What worked for the brands that helped them upend players with more financial clout and greater market share.
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An FMCG analyst shares a picture of what's selling in rural India and what's not
As COVID-19 started to spread across the nation, the lockdown announced in the last week of March did have a knee jerk reaction on the overall demand on the FMCG sector.
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The Big Kirana Revolution
As one more company adopts the brick and mortar model to give it's business a boost, COVID-19 helped the nation realize how indispensable kirana stores are, it was the stores that people first rushed to during the lockdown.
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What sold or didn’t in lockdown: Bread, jam up, ice-cream down
As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams but less fruity cakes.
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Direct to Consumer emerges as an alternate sustainable retail strategy post-COVID-19
The recent lockdown sprees have compelled the brands to look at alternative ways to provide consumers the products they need. Therefore, many brands are offering direct-to-consumer (DTC) home delivery services for the first time amid the COVID-19 lockdown.
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DLF Shopping Malls to go digital to promote contactless dining
The digital technology will empower restaurants and food courts within DLF Shopping Malls to offer a seamless customer journey and a safe dining experience. With convenience features like digital menus, pre-ordering, table booking, digital payments and digital feedback.
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Small cities help online beauty firms Nykaa, Sugar Cosmetics, others get their sheen back
Tier 2 and Tier 3 cities are largely driving the demand, as the lockdown has eased considerably there, while certain pockets in metros- where people are decking up for virtual events like Zoom parties and Instagram videos, are also seeing a spike in orders.
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RIL inches closer to buying Future Group's retail business
RIL will acquire the retail, supply chain, and related businesses of Future, which will mark the end of founder Kishore Biyani’s play in India's modern retail.
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