At CPM we make it our business to know our clients’ businesses inside out. We are proud to have worked with more than 80% of our clients for more than ten years.
We have a passion for growing brands and increasing sales, so we provide a range of integrated sales solutions that do just that – increase our clients’ sales. Because innovation is at the heart of our business, we are constantly finding new ways to drive sales and measurable ROI.
To grow our clients’ business using insight to create influence and drive sales.
Using the power of information and experience to determine future activities
Create an emotional relationship to effect beliefs and behaviours
Driving growth for our clients through insight and influence
Delighting Customers is fundamental to a brands’ Customer Service Strategy today more than ever! Effectively managing customer queries, advice, consumer complaints and cases, all whilst doing so in the customer’s preferred communication channel can be a huge challenge for many brands.
Your sales team's time is money and we know it is critical to deliver on time, every time. Our trained specialists deliver omnichannel sales support services via inbound and outbound calls, email, live chat and social media.
CPM is all about improving sales volumes. By outsourcing to our specialist telesales and telemarketing teams, you will benefit from increased sales. In fact, this year alone we will deliver $500 million of sales. Plus, you will have a team on your side that is always searching for new ways to innovate and increase sales.
Actionable Insight to Transform Customer Experiences. CPM's telephone and online auditing and customer satisfaction research teams are experts in gathering sales intelligence that leads to fact-based insights that will help influence your relationship with retailers and drive consumer sales.
CPM is one of few contact centre agencies who can offer Multi-lingual Bureau Shared Service solutions on a cost per contact basis. This model is ideal for brands who experience low contact volumes which do not necessitate a dedicated resource model and/or to support seasonal or promotional contact volumes.
Outstanding customer experience leads to strong, loyal relationships. The satisfaction of your customers is paramount, which is why our front-line customer experience specialists are experts in listening to, engaging with and supporting your customers.
Digital is a fundamental part of the integrated sales solutions that we provide for our clients. Great digital sales solutions are effective because they are simple, easy to use and combine years of retail, consumer and multiple sector experience with a thorough understanding of today’s consumer.
CPM is an international contact centre specialist with a footprint spanning America, EMEA and Asia-Pacific. That helps you because we protect and grow your market share by delivering exceptional customer experiences and high performance telesales programmes on a local, regional or global basis.
We delivered more than $500 million sales for our clients last year
Our contact centres will handle more than 27 million customer conversations this year
We cover 71 global markets across 45 languages
We have over 3500 employees working across our global contact centre network
We are a fully ISO 9001 accredited business
1938: The company became known as Counter Product Marketing
1964: Head office staff count reaches 10, turnover reaches £100,000!
1970s: The 70’s brought rapid growth
CPM continues to work on key household brands
1985: Mars win accelerates CPM to the No.1 spot in the UK for field marketing / field sales. CPM has remained No.1 in the UK to the present day
1988: CPM 's changes logo removing 'Counter Product Marketing'
1990s: CPM acquires its first Telemarketing Contact Centre in Newbury
1994: CPM Melbourne office opened
1997: CPM now has offices in France, Sweden, Belgium, Germany, Austria, Switzerland, Italy, Netherlands and Spain
2003: DAS takes over the majority share of CPM Australia
2004: CPM sets up strategic alliance with Stein to increase its German footprint
2008: CPM scoops a GOLD Award at the annual Field Marketing Magazine Awards
2008: CPM wins the UK Agency Award
2009: CPM launches a.i.r, a specialist shopper marketing division
2009: CPM launches an Automotive division
2011: CPM opens Asia Pacific office in Singapore
2011: CPM wins Agency of the Year Award for Contact Centre, Experiential / Consumer Activation and Field Marketing
2012: CPM UK launches its mystery shopper division, offering clients a holistic approach and aiding CPM in gaining valuable insight to drive the influence of consumers and to deliver sales for its clients
2013: CPM UK win IGD My Manager Award
2014: CPM Thailand opens
2015: InventaCPM in Italy win European IMC Gold Award
2016: CPM launch a new online merchandising tool ‘detail’
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