Companies that harness their data strategy see an immediate competitive advantage. Techniques such as data analytics are no longer sitting in the IT department as an afterthought. Instead, business leaders now use outputs from data analytics to make more fact-based strategic decisions that help them identify opportunities to generate more sales and boost customer satisfaction.
The role of data analytics is to make the rising volume of data work harder. It is designed to extract quantified insights that can lead to better business outcomes, taking the “feeling” or “we’ve always done it this way” out of the decision-making process.