It was a proud moment for all of us at CPM India, as the #KindnessIsCashless exhibition
(conceptualised and executed for VISA), picked up another award, this time a silver in the
Best Mall Activtation category at the Business World Applause Awards 2017. This takes the tally for
#KindnessIsCashless activation awards to 3 (2 at Eemax Global & 1 at BWAA) for this year.
A part of BUSINESSWORLD group, BW APPLAUSE is a bi-monthly magazine that
provides content for the experiential marketing and event category within India. It serves the
information needs of brand- side event marketers, experiential agencies, event
professionals, and event service providers in the country.
Exchange4media BW APPLAUSE Awards is aimed at recognizing and honouring the
quality work experiential agencies are producing in the space of events and experiential
marketing across 35 encompassing categories. It is a platform for setting standards and
benchmarking exemplary event marketing by recognising creativity and originality delivered
by agency partners.
The jury for the 2017 edition of the exchange4media BW Applause Awards was chaired by
Karan Bajaj (SVP & GM, South Asia, Discovery Communications India). The other jury
members included names like: Digital Business, Sony Pictures Network, Manish
Maheshwari (CEO, Network 18 Digital), Manav Dhnada (CEO, SAB Group), Piyush
Sharma (Former CEO, New Initiatives, India &APAC), Zee Entertainment, Runa Barua
(CEO, Creativeland Asia Group), Shalini Raghavan (CMO, Consumers Products Division,
L’Oreal, India), and Manu Seth (Former Sr. Director, HTC South Asia).
You can see the work on the link: