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Sales and customer experience solutions to grow brands

Your CPM

Where can we take you today?

At CPM, we're all about optimising your time and maximising ROI.

What we do

CPM is a global sales outsourcing and brand experience
agency. Our combined offering of field sales, contact centres, digital innovations, creative commerce, experiential and data sources delivers a complete solution across all channels.
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Who we help

We work with brands and businesses that want
to attract and retain customers. Working with the world’s most iconic brands, we deliver sales
growth and optimal return on investment.
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How we do it

Our unique Liquid methodology leverages real-time and predictive AI data to provide a multi-dimensional perspective of your customer base. Then we blend our data science, people and digital capability into the perfect solution for your brand.
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Solutions for the full customer lifecycle

Using the in-depth insight generated from our data science, we will blend our offline and online services to reach and convert your customers at every stage.

Our Services

Build brand awareness

You want to maximise brand awareness and product availability. We’ll create the perfect blend of physical and digital resources:

  • Branding
  • Retailer Marketing
  • Live events and experiential solutions
  • Active selling and sampling
  • Digital Commerce

Drive sales

You need to increase customer conversion and rate of sale. We’ll create interventions, using AI, predictive and real-time data and the optimal mix of services:


Increase brand loyalty

You want greater customer retention and advocacy. We’ll deliver positive brand experiences with our bespoke solutions:

  • Customer Experience or Contact centres
  • Customer services outsourcing
  • Multilingual customer support
  • Merchandising
  • Live events and Experiential
  • Retailer Marketing
  • Digital commerce
Our methodology

Harnessing the power of AI, real-time data and predictive analytics

We have taken data insight to the next level. Our real-time data tells us where your customers are, when they are there, and the best way to engage with them.

The LIQUID methodology is fuelled by our unique and extensive data sources. Our data scientists have access to a comprehensive data warehouse, which includes our proprietary sales data, along with third-party store and catchment data.

  • retail data
  • field and digital data
  • demographic data
  • mobile footfall data
  • category data
  • brand-owned data
  • third-party data

The result is an entirely new, comprehensive understanding of the landscape.

The Liquid data engine intakes all this data, then maps and visualises it using industry-leading spatial and analytics software. It uses our own predictive modelling methodology and AI to generate a holistic view of performance, distribution, visits and touchpoints.

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Let’s hear what our clients have to say about working with us.

Working together for over 20 years. CPM is part of a link in the HP chain which ultimately drives HPs wheels towards success and the achievement of it's ambitions. One team, same objectives, same ambition, same direction.

HP Carole Karmazin, External Sales Force Manager & Trade Marketing Manager.

More than a partnership, and particularly over the last 3 years, the entire CPM team has demonstrated its determination, its enthusiasm and its loyalty to the HP brand, despite a difficult context."


Collaboration with CPM for over 10 years to deliver best in-store Customer Experience. CPM in a nutshell.... it's reliability, it's the assurance, prioritising with no misunderstanding.

Microsoft Guillaume Libert, Partner Activation Lead.

CPM brings capacity for strategic support, responsiveness on tactical support, and are by our side on all dimensions, on the whole lifecycle of our products and plans. Providing us with advance executions.

Microsoft Xavier de Maleissye Melun, Director Consumer Marketing 

*shopt had been on our radar for a while as a potential digital solution. Working with the team at *shopt we have really evolved what we offer retailers, not only have distribution gaps been closed off but we have enabled retailers to make choices on ranging via the category page.

PepsiCo Rishi Madhani, Impulse Digital Team.

Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of the liquid methodology used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"

Suntory Tym Rees, Channel Controller Field Sales 

CPM stood out to us immediately…. It´s exactly what we wanted for our fit. We´ve only had positive results working with CPM. Our CSAT score has also been at an all time high. At this point, we are close to 90%. It really makes a difference for us. CPM is taking the lead."

Withings Daniel Tibbetts, Operations Lead 

FRoSTA is a brand that is constantly growing, which is why we need a reliable partner with a deep understanding of the Italian retail market, fully aligned with our strategy of transparency and sustainability. CPM has always provided us with the insights and the perfect flexibility we need, especially during this expansion phase. The harmony created with the CPM team, both at head office and in the field, is not only a strength but an essential element to in achieving the distribution and in-store visibility goals that we have set for ourselves."

FRoSTA Daniele Castagnini, National Sales Director



CPM have a consultative approach, are totally integrated, very flexible and have an innovative mindset."


About CPM

We make sales and branding opportunities happen for you. But we couldn’t do it without our people. It’s our expert teams who bring the ideas to life with commitment, energy, and positivity. You’ll discover that our people are central to our success, and yours.

We’re people

Our talented people are our real point of difference. We work as one cohesive team who cares, is curious and achieves together.


Our environmental commitment

To us, Corporate and Social Responsibility is more than just a box to tick. It’s about taking action. It’s about making a difference in the world and directly improving the lives of people around us.


A career with
a difference

This isn’t your everyday job.
We collaborate, we think differently, and we’re always open to ideas. Operating across multiple channels and markets, we offer unrivalled opportunities.


Latest Insights

News, views & updates from the CPM experts

Get the insider viewpoint with our resource library of professional intelligence.
Collated by our specialist team to inspire your thinking.


Get in touch 

Tell us about your brand and where you’re headed. Our experts will find the perfect blend of activation for your objectives.

Discuss your requirements with a CPM specialist