We have the skills and the expertise to transform your business. Our integrated offering means we can draw insight from a broad range of disciplines. And we’ll use that insight to create solutions that influence customer behaviour at the deepest level.
We’ve brought together sales, marketing and customer experience under one roof. It gives us the knowledge to influence the total customer journey, from beginning to end. Our data-driven insight will take your business to new heights.
Making things happen
Customer experience is a crucial differentiator in today’s business and will continue shaping the competitive landscape in 2021.
An extremely variable landscape lies ahead of us. The efforts aimed at recovery will require speed of action and flexibility.
Leveraging data enables companies to gain a competitive advantage and drives better business outcomes. Our aim is to simplify the complex.
What should the future of work look like? We’re going to do what’s right for our culture. CPM is a people business and achieving together is key.
In the post-pandemic convenience market, investment in the adaptable sales force will provide the best ROI for brands.
Retail has changed. Today, customers prefer a mix of online and in-store, and they demand the best of both digital and physical shopping experiences.
Our people's journeys
After deciding to leave South America and within less than a month of my arrival to the UK, I joined the Reporting team at CPM UK. I immediately got involved in projects outside my role, looking to add value to the business and myself.
I was soon given the opportunity to attend the CPM UK development programme ‘Best Yourself’. Not long after, I won the ‘Colleague of the Year’ award. Since then, I've been promoted into the Talent Team, and I’ve had the autonomy to create innovative solutions and grow the scope and reach of my role.
Today, I feel great joy in supporting our colleagues in their career development as well as sharing my knowledge around our Talent Innovations and Processes to support other countries from CPM Group through their Talent implementations.
My CPM Group journey started in 2001 in the Field as a Smirnoff Ice Sales Promotor for Diageo.
After three different sales roles within the Diageo team, I moved into the CPM Dutch Office to lead Direct Sales. The training modules I followed provided by the CPM Group and the experience I gained in my position gave me the opportunity to become Director for the Out of Home channel.
In 2011 I launched Cosine Benelux as a secondary brand in the Netherlands. In 2015 the two companies merged, giving me the opportunity to lead both brands CPM and Cosine in the Benelux.
My CPM journey started in 2014 as Intern HR Recruiting Specialist, and in 2017 I moved to HR Generalist. Year by year and day by day, I’ve learnt and grown, and in 2019 I reached the position of HR Manager, now reporting directly to the CEO.
CPM has taught me a lot on a personal and professional level. To me, CPM feels like home.
At CPM, we pride ourselves on our innovative thinking and thought-leadership. Take a look at these ground-breaking articles generated by our leadership team...
Embracing a business model based on sales outsourcing means taking a new direction that leads to greater agility and flexibility, as well as budget optimisation.
Creating an inclusive culture is nothing new to the CPM Teams, it’s in their DNA, reflected in the fact that 50% of the group’s senior leadership is female.
Martin discusses the positive aspects of an overseas assignment and comments on the cultural and personal behaviours and strategies to demonstrate when conducting business in Asia.