FMCG continues to reign as the top advertising spender in India, serving as the beating heart of the industry. With a significant lead in advertising investments, FMCG companies eagerly collaborate with advertising agencies, recognizing opportunities that could propel their market shares over the next 12 to 36 months. As the anticipated Lok Sabha elections loom in April to May 2024, the upcoming budget is expected to maintain a conservative stance, deferring major policy announcements. A comprehensive budget reveal is slated post-elections, following the formation of a new government. Let's delve into the pivotal sectors set to captivate attention this year.
This week’s edition of “Indian Retail at a glance” shares insightful articles on Why Indian FMCG sector is stronger than in the rest of the world? Budget 2024 expectations?
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Indian FMCG sector is stronger than in the rest of the world
Indian FMCG sector is stronger than in the rest of the world and this is, in turn, led by advertising, according to Godrej Consumer Products’ CEO and MD, Sudhir Sitapati.
Budget 2024 Expectations: From auto to FMCG, a look at key sectors that will be in focus this year
Finance Minister Nirmala Sitharaman is set to present the interim Budget 2024 that is expected to outline estimates for revenue, expenditure, financial performance, fiscal deficit, and projections.
Value packs continue to drive FMCG growth, volumes to return
Price-Point Packs (PPP) continue to drive growth in the fast-moving consumer goods (FMCG) sector. Companies are expecting to see an uptick in rural demand with low- and medium-price packs.
FMCG companies likely to cash in on Korean noodles trend in India
Spicy Ramen from South Korea is fast gaining traction in India compared to instant noodles. After South Korean dramas, beauty products, cars and electronic goods, its noodles are the latest to make inroads into the Indian market.
Ashish Pandey joins Dabur India as Global CIO
Pandey was most recently the CDTO of GSK Consumer Healthcare where he was responsible for the complete digital, and technology function in India Sub Continent. He held this position for over six years.
After a period of subdued growth, FMCG major Dabur India saw its top line growing after the pandemic. But as global economic uncertainties loom large on the horizon and competition intensifies in the domestic market, Mohit Burman, Chairman of Dabur India, is gearing up for the fight.
Marico - Building a global FMCG powerhouse from India
As India becomes a playground for big, global brands coming in, the Marico story serves a good inspiration of several actions one can proactively take – from being a powerhouse on consumer insights to building a meritocratic culture to attract great talent and from building a robust, dynamic products & services portfolio to exemplary corporate governance with a strong board of directors. It is foresight and a ton of blood, sweat and tears which has made Marico the institution it is today.
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