The Consumer-Packaged Goods (CPG) industry is experiencing substantial growth due to a variety of factors. These include the rise in disposable income, increasing urbanization, the emergence of rural markets, and the rapid expansion of the e-commerce sector. Despite encountering global challenges such as disruptions in the supply chain, rising costs, and shifting consumer preferences and behaviors, the industry continues to thrive. Furthermore, the prices of most key commodities used by FMCG companies have decreased from their peak levels in comparison to the previous year. This downward trend has been noticeable over the past three to six months. However, it's important to note that the FMCG sector typically experiences a time lag in reflecting these gains. Consequently, promotional activities and brand-building efforts are expected to intensify as the festive season approaches, aiming to capitalize on the positive market conditions.
This week’s edition of “Indian Retail at a glance” highlights Back Reliance expands its FMCG brand ‘Independence’ to North India. FMCG firms hike promotional, ad spends as input prices fall? Accelerating analytics in CPG – the time is now?
Reliance expands its FMCG brand ‘Independence’ to North India
Mukesh Ambani led Reliance Consumer Products Limited (RCPL), the expansion of its consumer packaged goods brand ‘Independence’ to North India.
CLICK HERE TO READ MORE
FMCG firms hike promotional, ad spends as input prices fall
A fall in input prices linked to crude oil as well as palm oil has prompted fast-moving consumer goods (FMCG) companies to step up investments in advertising and sales promotions, sector analysts and companies say.
CLICK HERE TO READ MORE
Accelerating analytics in CPG – the time is now!
The Consumer-Packaged Goods (CPG or FMCG – Fast Moving Consumer Goods) sector is excelling in Asia, particularly India: The Indian FMCG market has surged to US$56.8 billion since December 2022. With an estimated CAGR of 27.9% between 2021-2027, the industry is slated to reach US$615.87 billion.
CLICK HERE TO READ MORE.
Easing inflation helps FMCG, retail register healthy sales growth in June
Fast-moving consumer goods (FMCG), durables, and retail sectors have registered growth as inflation has dropped and rural markets are beginning to show signs of life,
CLICK HERE TO READ MORE.
New products, innovations earn HUL ₹900 cr in 2 years
Packaged consumer goods firm Hindustan Unilever Ltd on Monday said it clocked ₹900 crore in incremental revenue over the past two years, as it strategically intensified its digital-first launches in response to rising competition in India’s fast-moving consumer goods market.
CLICK HERE TO READ MORE
Marico partners ONDC for Saffola Store
Packaged consumer goods company Marico Ltd has integrated its Saffola Store with the Open Network for Digital Commerce (ONDC).
CLICK HERE TO READ MORE
Sanjiv Mehta concludes 10-year tenure with HUL
Sanjiv Mehta, the outgoing managing director and CEO of HUL, expressed confidence in the India story and praised the company's agility and talent in his final appearance at the firm's annual general meeting.
CLICK HERE TO READ MORE.
2 minute read
