Small-town India is undergoing a significant transformation, transitioning from single packs to multi-packs and even venturing into premium brands. An illustration of this shift can be witnessed in places like Gopiganj, where even a brand as recognizable as KitKat is now being selected by name, signifying the arrival of the premiumization trend in these towns. Intriguingly, the landscape of consumer goods in India is witnessing a fascinating dynamic, where local brands are outpacing their national counterparts, particularly in the fast-moving consumer goods (FMCG) sector. This trend can be attributed in part to a deceleration in inflation. Simultaneously, India's consumer demographics are undergoing a significant transformation, thereby fueling growth within the sector.
This week’s edition of “Indian Retail at a glance” Which growing challenge threatens India's big FMCG companies? Has premiumisation has reached Bharat?
Nandini sixth 'most-chosen' FMCG brand in India
Karnataka Milk Federation’s Nandini is the sixth 'most-chosen' Fast Moving Consumer Goods (FMCG) brand in India, according to the 'Brand Footprint 2023 India' report published by Kantar, a leading marketing data and analytics company.
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Parle continues to be India's top FMCG brand at home, Britannia leads the ranking for out of home consumption
Parle, the biscuit brand owned by Parle Products, continues to be India's top FMCG brand, according to the latest edition of Brand Footprint, Kantar Worldpanel’s annual ranking of the most chosen consumer brands in India. In fact, seven of the top 10 brands are owned by homegrown companies.
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Masses are coming: A growing challenge threatens India's big FMCG companies
Hindustan Unilever's CFO Ritesh Tiwari recently said that local players are treading on the turf of FMCG giants. "When high inflation happens, we know there are players who vacate the market.
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No longer an urban trend, premiumisation has reached Bharat
Premiumisation was originally a trend in metro and other urban areas where higher-priced products helped companies compensate for low volume growth.
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Green shoots may show up with lag, say top FMCG firms
Chief executives of top global and Indian fast-moving consumer goods (FMCG) companies see a gradual revival in the domestic FMCG market, as rural demand remains weak amid food inflation and weather uncertainty.
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Nestle India Q2 results: Net profit likely to rise 26.6% to ₹690 crore; revenue growth seen at 15.7% YoY
Nestle India Ltd posted an almost 37 per cent increase in its net profit after tax on a year-on-year (YoY) basis in its second quarter (Q2) earnings on Thursday. It logged a net profit of Rs 698.3 crores for the June quarter ended 2023 against a net profit of Rs 510.2 crores in the same quarter last year.
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Mumbai-based FMCG company Onest gets set for D-Street debut
Mumbai-based FMCG company Onest has filed its Draft Red Herring prospectus (DRHP) with capital market regulator Sebi to raise funds via a public issue.
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