The success of any FMCG company depends heavily on understanding consumer behavior and preferences. To stay competitive in this fast-paced industry, it is crucial for companies to keep up with evolving trends and invest in consumer research. While investment activity in the domestic FMCG and retail sectors in Q1 2023 has been slower than in previous years, it remains essential for companies to prioritize understanding their customers to effectively meet their needs.
This week’s edition of “Indian Retail at a glance” highlights How regional FMCG brands are winning rural India? Why Are FMCG Giants Adding D2C To Its Cart? Why Consumer deals on a slow track in 2023?
How regional FMCG brands are winning rural India
Fast-moving consumer goods (FMCG) businesses are increasingly considering rural India as a potential market for expansion. These areas have seen major inroads from regional FMCG firms, who have been driving this expansion.
CLICK HERE TO READ MORE
Crusto Innovations Takes Its FMCG Revolution Global with Bankai Ventures
Crusto Innovations is an award-winning FMCG brand known for its innovative and natural products. With so many patents to his name, Nirav Sharma, Founder and CEO of Crusto, saw it as an opportunity to take his quest international.
CLICK HERE TO READ MORE.
Why Are FMCG Giants Adding D2C To Its Cart?
According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands.
CLICK HERE TO READ MORE.
Consumer deals on a slow track in 2023
The pace of investment activity in the domestic fast-moving consumer goods (FMCG) and retail sectors in the first quarter of calendar year 2023 has been slower compared to the same period in previous years, data from Venture Intelligence shows.
CLICK HERE TO READ MORE.
PepsiCo reports 'double-digit organic revenue growth' in March quarter in India
Global food and beverages major PepsiCo said its Indian unit delivered a "double-digit organic revenue growth" in the first quarter of 2023.
CLICK HERE TO READ MORE.
WayCool launches subsidiary for FMCG business, targets doubling revenue
Supply chain tech enterprise WayCool on on Friday launched a new wholly owned subsidiary named BrandsNext that will encompass all of the food startup’s FMCG Brands.
CLICK HERE TO READ MORE
Reliance partners with Udaan for pan-India distribution of Campa
Reliance Retail’s FMCG arm Reliance Consumer Products (RCPL) has partnered with with B2B e-commerce platform Udaan for pan-India distribution of its newly acquired beverage brand Campa across kirana stores.
CLICK HERE TO READ MORE.
2 minute read
