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Our goal: measurably better business outcomes

We help sales and marketing leaders around the globe optimise their strategies and drive out inefficiencies. Bespoke ROI-led solutions, at pace. Carefully curated first, second, and third-party data. Salesforce certified custom development. Commercial expertise.

Axis transforms data into smarter sales, for you.

Unlocking sales opportunities

Axis is the data, analytics and technology division of the CPM Group of companies. Our clients are consistently looking for innovative ways to unlock hidden sales opportunities today and tomorrow. Brands, retailers, and agencies want the latest optimised sales strategy with precise granularity using the latest tech stack. They expect statistically robust measurement of performance at scale. They want a guaranteed ROI. We say: give the client what they want!

Generating ROI

ROI is at the heart of the Axis value system. We use first, second, and third-party data in combination with our proprietary solution set called “The Connected Toolkit” to help take subjectivity out of the decision-making process. We leverage data to create measurable, ROI-generating solutions that are flexible enough to adapt to the next new normal.

Delivering strategies

We help our clients put analytical rigour around how they position sales revenue challenges, marketing investments, and planning/forecasting to reach KPIs. The deliverable is a data-driven strategy that runs through a continuous learning cycle, with impact consistently being measured and optimised.

Solving problems

Inefficiencies in how you deploy your resources and/or team? Chasing after out-of-stocks? Desire to measure the sales impact of granular tactics or high-level strategic decisions?

Our analytics solutions are aimed at solving practical problems. Our team of data experts, developers, insight analysts, and commercial leaders combine unique technical and commercial experience to design solutions with operational feasibility. We know the pressures of operational excellence in the competitive retail world and the reality of life at store level.

Handling the data

We aim to simplify the complex. Handle the heavy data-lifting. Analyse, optimise, and automate. Simply deliver our clients better business outcomes.


Our ambition: The Perfect Intervention. The final step on the Axis insight journey. We strive to ensure that every sales and marketing action (both in-store and online) has been executed at the right time, the right place, using the right resource…measuring ROI every step of the way.

Want to talk about where you sit on the Axis Insight Journey? Contact us below, and let’s talk data.

The Perfect Intervention Axis Solution Set
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CPM International Group of Companies

Introducing you to the group