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    Most brands are great at getting seen.

    But the ones that win? They're the ones that get experienced - at the right moment and in the right way across all customer journey touchpoints.

    The customer journey is a tangled loop

    The old sales funnel is broken. The customer journey is not linear. The middle a tangled loop. 

    A space filled with distractions, doubts, and decisions. 

    It’s where most brands fade out of sight - before consumers ever make a purchase.

     
    messy middle visual

    iStock-1704590314Instant Access to Experts - Partners allow you to leverage deep industry knowledge for higher-quality execution and fewer mistakes. 

    iStock-1322220448Innovation & competitive edge – The right partners bring fresh ideas, new technologies, and industry insights, keeping you ahead of the competition.

    iStock-640346640As your brand grows, partners help you scale services up or down effortlessly, whether launching new products, expanding into new markets, or evolving your strategy.

    In today’s fast-moving landscape, brands need access to expertise, agility, and innovation in order to succeed. With access to a good network of partners you gain to top-tier specialists in areas outside of your company’s remit that can give you just that. 

    But if you don't have access, or the sales or customers experience agency you’re working with can't give it to you,  you’re significantly limiting your potential and missing out on opportunities. 

    But it doesn't have to be this way

     

    We can inspire and influence what happens next

    LP table - Customer Journey tmeline
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    The Challenge
     
    People are aware of your brand but don’t engage

     

    What we do

    Contextual activations and real-world brand experiences

    Baileys bar

    Bailey's pop-up bar in London

    brand activation-1
    Bold Diageo FSDU displays in Grocery
    mcvities 5-1
    Celebrating McVities 100 years outside Asda

     

    The result

    Increased visibility with meaning – so you’re remembered, not just noticed

     

     
    91%

    of consumers more likely to buy after participating in an event

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    The Challenge
     
    Options overload, no real connection

     

    What we do

    Strategic sampling or activations in the right time and place

    botanicles sampling

    Comfort Botanicals sampling

    multi-brand euros launch
    Multi-brand interactive activation during the Euro's finals
    STARBUCKS 2
    Coffee relax-hub 'Take-10', with product sampling in busy places

     

    The result

    People stop, try, and engage – real interest replaces passive awareness

     
    107%+

    average sales uplift on day of in-store sampling and sustained 21% increase over 20 week period

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    The Challenge
     
    Doubt creeps in, decision delays

     

    What we do

    Brand ambassadors,  education-led engagement and omni-channel support
    persil 2

    BA supports Persil NPD in Grocery foyer

    tropicana trainging-1

    Our in-house sales academy creating expert Tropicana BAs

    Samsung field

    Samsung BAs help customers on Black Friday

     

    The result

    Doubts removed, trust built – higher intent to purchase
     
    62%

    of our in-store Samsung demo interactions convert to a sale on average. 

    LP tables (1080 x 1080 px)-11
    The Challenge
     
    Friction, poor visibility, out of stock or lack of urgency

     

    What we do

    Retail tie-ins, e-commerce triggers, QR-led conversions, order management support, field sales, merchandising, retail audits
    Ghostbusters Pepsico

    PepsiCo Walkers full ailse takeover in Asda, launched with the new GhostBusters movie

    Tropicana - Flex Aug 2023-1

    Tropicana flex teams achieve ultimate availability & compliance in convenience stores

    guinnes pos

    Guinness merchandise is placed in pubs across the UK in time with the Six Nations

    Walkers Flaming Hot
    PepsiCo POS with QR codes & virtual reality experiences in grocery aisles

     

    The result

    Products available, displayed correctly, and easy to buy – conversion maximised
     
    53%

    more attention given to products with POS prominence

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    The Challenge
     
    They forget, move on, or don’t return

     

    What we do

    Surprise and delight moments, loyalty activations, user generated content, technical support-  customer driven advocacy
    Hyphen - Sky Candy

    London Eye experiential activation, creating sky-high memories

    Hyphen - BA

    British Airways cinematic experience 

     

    The result

    Repeat purchases and advocacy – your brand becomes part of their life
     
    92%

    increase to retention through positive CX (Forrester)

     

    We compliment your existing agency partners.

    We make campaigns convert.

    Already working with a creative, digital or media agency? Great.

    We work seamlessly alongside them - adding the in-field strategy and execution needed to make campaigns convert.

    Together, we take brands from sounding good, to being memorable and bought again and again.

    Brands we've helped convert customers

     

    Experience builds trust.
    Relevance drives action.

    When people encounter your brand in a moment that makes sense to them - they’re more likely to buy.

    Our sampling has frequently shown the intent to purchase and NPS (Net Promoter Scores) rise 88% after sampling in key retailers. What does that mean? In addition to purchase increasing then and there - every 7% increase of NPS correlates to an average 1% increase in revenue – according to the London School of Economics.

    What would that mean to your brand?

    Ready to stop losing people in the middle?

    There is a better way - banner small

    We help brands turn attention into trial, and trial into purchase and trust. Let’s create a customer journey strategy that makes your brand impossible to ignore and easy to try, buy and love.
     
     
    steer the journey

    Insights

    Pattern Background

    Want deeper insights into the 'Messy Middle'?

    Download our whitepaper

     

    The customer journey has changed. Have you?

    Our exclusive whitepaper, ‘Journeys in Data: The new customer journey”, explores the trends, challenges, and technology shaping today’s non-linear customer shopping journey, and how to maximise the likelihood of shoppers choosing your brand.  

    Download

    How we do it

    Today’s customer journey isn’t linear
    - and neither is our way of working.

    Our Liquid approach is how we adapt, deploy and optimise everything we do.
    It’s a flexible, data-informed model that ensures we’re always:

    • Moving with consumers, as they move
    • Deploying the right tactics at the right time
    • Reacting in real time, not weeks later
    • Collaborating fluidly across partners, teams and channels
    • Have insight to continually refine and improve

    It’s the reason we can deliver connected, responsive customer experiences that actually convert.

    Find out more here

    Let's talk