We’re committed to leveraging our industry influence to create meaningful change in the communities where we live and work. With offices across the globe, our reach is extensive and impactful.
We gave children access to digital educational resources
The impact of the lockdown was keenly felt in schools, where teachers and pupils were forced to quickly adapt to online classes. This opened up a digital divide, with many pupils unable to gain access to technology.
In Spain, CPM International Contact Centre helped technologically enable schools, to give more children access to digital educational resources. Four non-profit organisations were involved in the drive, helping extend the reach of technology and devices across the Catalonia region so that both family and education stayed connected.
We supported front-line grocery workers
Our Grocery heroes, including CPM's field teams, have supported the nation throughout the last year. They've been working in challenging circumstances, handling a significant surge in footfall in response to the Covid-19 restrictions. And now it’s our turn to support them. Grocery Aid is an industry charity that provides emotional, practical and financial support for people in the grocery trade. CPM UK is a global-level sponsor of this vital organisation.
With almost half of the 50,000 UK convenience retailers signed up to *shopt, a CPM brand engagement app, we recognise the crucial importance of supporting local business. CPM stepped forward to offer the *shopt app as a means to communicate and drive awareness, all completely free of charge. We're now discussing how *shopt can provide further support to drive awareness of Grocery Aid.
We raised €2million for Médecins Sans Frontières
We’ve been door-to-door fundraising for Médecins Sans Frontières since 2013. This global humanitarian charity provides medical assistance to people affected by conflict, epidemics and disasters.
CPM Ireland is MSF’s sole affiliate for door-to-door fundraising. The key to our success? We make sure we’re fully informed about their campaigns and then share this information with donors. In short, we can tell people how their money will be spent. In 2019, CPM Donors accounted for €2million of MSF Ireland’s Revenue.
We gifted clothes and makeup at Christmas
Clothing4U is a non-profit organisation that helps people with financial troubles by giving them clothes and other products. With so many individuals struggling at this time, their support is needed more than ever.
Christmas can be a challenging time for those in financial need. CPM Benelux were delighted to help. We gave Clothing4U makeup and other accessories, which they passed on to girls and women as Christmas gifts. The products were used in hundreds of Christmas packages full of clothing, makeup and accessories.