Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.
Our Solution
We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.
Responsibilities :
Promote and sell in the benefits of Sony’s higher end products in-store
Sales support
Support retailer events
Train retail teams
Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.
Results
Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.
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