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Case Studies

<img src="/wp-content/uploads/2017/05/prev.png" rel="Previous GSK case study" class="prev_case_img alignleft size-full wp-image-536">

GSK Acti Grow
Consumer Activation, Sampling

The challenge

GSK along with CPM decided to launch a HFD specially targeted towards toddlers studying in pre-schools. They decided to conduct health checkups across different schools in India. Discussions were conducted with parents about their child’s mental and physical growth and Acti Growth was recommended as the right HFD

Our Solution

To fulfill Clients requirements we took the following steps:

We decided to setup a branded live sampling counter inside the school premises.
Set up a branded display with posters and product sampling
Free check-up with a doctor for the children in the presence of parents and wet sampling to children

<img id='img1982_1789407657' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111255/gsk_2.jpg' alt='' class='intense image' title='' />

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Results

Covered 635 schools across the country
51,000 health checkups conducted and perscriptions generated

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Tags consumer activation fmcg sampling

Case studies

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<img id='img2510_1988426742' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/03/23111223/Agilent-Technologies-79706804.jpg' alt='' class='intense image' title='Agilent Technologies' />

Agilent Technologies

<img id='img2559_1382974712' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111211/Mars-stock-image-107058154.jpg' alt='' class='intense image' title='FMCG Client' />

FMCG Client

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Airbnb

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Coca Cola

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Bosch Thailand

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Olay

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<img id='img2567_889201950' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111209/microsoft-stock-image-46936527.jpg' alt='' class='intense image' title='Microsoft' />

Microsoft

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/11131737/gsklogo200x681.jpg">

<img id='img2538_388981521' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111215/GSK-Actigrowstock-image-39444877.jpg' alt='' class='intense image' title='GSK Acti Grow' />

GSK Acti Grow

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Bosch

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<img id='img1_199824224' width='' height='' style='' src='' alt='' class='intense image' title='Hardware Club' />

Hardware Club

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