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Case Studies

GSK Acti Grow
Consumer Activation, Sampling

The challenge

GSK along with CPM decided to launch a HFD specially targeted towards toddlers studying in pre-schools. They decided to conduct health checkups across different schools in India. Discussions were conducted with parents about their child’s mental and physical growth and Acti Growth was recommended as the right HFD

Our Solution

To fulfill Clients requirements we took the following steps:

We decided to setup a branded live sampling counter inside the school premises.
Set up a branded display with posters and product sampling
Free check-up with a doctor for the children in the presence of parents and wet sampling to children

Results

Covered 635 schools across the country
51,000 health checkups conducted and perscriptions generated

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