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Case Studies

General Mills
Retail Activation and Merchandising in-store activity for General Mills driving sales

The challenge

CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for General Mills.
A robust team of 115 in-store promoters, 29 merchandisers covering 950 Modern Trade outlets spread across 12 major cities of India.

Our Solution

Key Deliverables:

Consumer engaging encouraging product sampling and increased sales
Gaining product visibility and share of shelf for General Mills products
Reporting of stock availability to minimize ‘Out of Stock ’
Ensuring promotion compliance and asset execution
Ensuring FIFO and hence reducing expiry stock
Gathering market intelligence and reporting

Results

Increase in sales at the particpating outlets
Gain in share of shelf and prodcut visibility
Month on month decrease in the expiry stock quantity

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