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Case Studies

General Mills
Retail Activation and Merchandising in-store activity for General Mills driving sales

The challenge

CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for General Mills.
A robust team of 115 in-store promoters, 29 merchandisers covering 950 Modern Trade outlets spread across 12 major cities of India.

Our Solution

Key Deliverables:

Consumer engaging encouraging product sampling and increased sales
Gaining product visibility and share of shelf for General Mills products
Reporting of stock availability to minimize ‘Out of Stock ’
Ensuring promotion compliance and asset execution
Ensuring FIFO and hence reducing expiry stock
Gathering market intelligence and reporting

<img id='img574_2101063436' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/03/23111401/case1-1.jpg' alt='' class='intense image' title='' />

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Results

Increase in sales at the particpating outlets
Gain in share of shelf and prodcut visibility
Month on month decrease in the expiry stock quantity

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Tags fmcg in-store activity merchandising retail activation

Case studies

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Agilent Technologies

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FMCG Client

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Airbnb

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Coca Cola

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Bosch Thailand

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Olay

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Microsoft

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GSK Acti Grow

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Bosch

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111249/hardwareClub_logo-1.png">

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Hardware Club

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