Danone 'Smoothie' product sampling in school's in India
Danone along with CPM decided to launch ‘Smoothie’ a fortified flavored milk with nutrition in competition with Amul Kool and Nestle Fun Shake. A product sampling activity was conducted to create product visibility and improve brand awareness.
To fulfill Clients requirements we took the following steps:
Distribution of engagement activities like coloring sheet, puzzle etc.
Explaining importance of milk by distributing product literatures.