
6/10 shoppers visit the vitamins Aisle in Boots stores with the intent to purchase but leave without purchasing because there is too much choice.
We were approached by Boots to deliver an effective sales solution. Our approach was to create a team of experts who would advise shoppers in store and drive sales in the vitamins category.
In order to help Boots increase the value of the overall vitamin category, CPM have deployed a team of active sellers (known in store as Vitamin Advisors). Focussed mainly in the vitamin area of the store, our team of Vitamin Advisors are tasked with the following:
The Team
Results
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