CPM improves lead-generation and brand awareness at SWISS MOTO Events in Switzerland
CPM Switzerland AG has the pleasure to support BMW Motorrad since 2014. We recruited 9 Hostesses to support the Swiss Moto event. The tasks of the hostess was to welcome the visitors on the BMW booth, lead- generation for test drives, newsletters and information material. Generating sales was the task of the retailer and salesmen.
9 Hostesses to support the 4 day event
Project setup consulting
Recruiting of hostesses
Briefing and training
Visits to check POS compliance
Strengthened and Increased the brand awareness of BMW Motorrad.
Increased lead-generation by 13% in comparison to the previous year.