Case Studies

Agilent Technologies

Telephone Account Management Team Driving Sales for Agilent

The challenge

To create opportunities and generate increased sales revenue for the Service and Support Division (SSD), after sales division (maintenance and warranty mainly), communicating directly with the end-user and closing the sales cycle (Germany, France, Benelux, Spain, UK, Italy, Denmark, Sweden, Finland and Russia).

Our Solution
  • CPM Barcelona has 15 dedicated Telesales & Telephone Account Management Consultants covering 10 countries in the EMEA region.
  • 10 Telesales Consultants manage Agilent’s Deal-Trade business (Germany, France, Benelux, Spain, UK, Italy, Denmark, Sweden and Finland). The team receives repairing quotes already sent to the clients, analyse them, and offer special offers to transform them into maintenance contracts.
  • 3 Telesales agents are part of Agilent’s transactional team. This team manages specific accounts within a region or territory, selling contracts and other services to the clients.
  • 1 Telesales agent is managing Agilent’s educational business in Russia, selling seminars to potential clients.
  • 1 Telephone Account Manager is offering sales support to Agilent’s Key Accounts, helping the On-Site Sales team to increase revenues from these specific accounts.

Results

CPM generated a sales volume of 18M $ during the first half of Agilent’s fiscal year 2017 (November 2016-April 2017).

This project creates a ROI of 37 (37 € sales generated for every 1 € invested in the CPM team).

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