Case Studies

Nielsen

CPM Ireland provide Market Research services to Nielsen

The challenge

Nielsen has been working with CPM Ireland since 2015. For this project, CPM was responsible for surveying all independent grocers & newsagents as well as pubs, nightclubs, hotels, sports & social clubs in certain electoral districts in a given time frame.

Our Solution

CPM recruited 18 experienced survey agents and 2 team leaders and provided them with tablets. Our client delivered the training along with the assistance of the account manger. Our team leaders conducted back checks on the work done by the field to ensure all data was captured correctly.

CPM has introduced advanced technology to:

  • Geo-locate/geo-map outlets across the Island of Ireland.
  • Integrate territories into Google maps so survey agent could go right down to street view within their given territory.
  • Use validations and routing on surveys to ensure accurate data received.

Results

    All surveys were delivered in the given time frame. All post survey queries were dealt with in a timely manner. Client was very satisfied with the service received and enhancements made to the project.

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