Case Studies
General Mills

Merchandising, Consumer Activation, Retail Activation
The challenge

CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for General Mills.
A robust team of 115 in-store promoters, 29 merchandisers covering 950 Modern Trade outlets spread across 12 major cities of India.

Our Solution

Key Deliverables:

  • Consumer engaging encouraging product sampling and increased sales
  • Gaining product visibility and share of shelf for General Mills products
  • Reporting of stock availability to minimize ‘Out of Stock ’
  • Ensuring promotion compliance and asset execution
  • Ensuring FIFO and hence reducing expiry stock
  • Gathering market intelligence and reporting

Results

  • Increase in sales at the particpating outlets
  • Gain in share of shelf and prodcut visibility
  • Month on month decrease in the expiry stock quantity

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Sitemap    |   Contact Us   |   Privacy Policy (General)   |   GDPR Privacy Policy   |   Terms of Use   |   Cookie Policy

© CPM 2020         Web Design by Origin



WATCH OUR SHOWREEL
CPM JOBS
Top

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

I accept I decline
Privacy Settings Cookie Policy
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Functional Performance/Analytics Social Privacy Policy Cookie Policy
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.
PHPSESSID
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
  • PHPSESSID
wordpress_test_cookie
Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
  • wordpress_test_cookie
Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec
Decline all Services
Accept all Services