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The Convenience sector is fast-moving and fiercely competitive for space. Shifting shopper behaviour, complex routes to purchase and increasing pressure on retailers mean brands need more than just a great product to succeed. They need a partner who understands the full picture – and knows exactly how to turn challenge into opportunity. That's us.

Ready to unlock what's possible for your brands in Convenience?

At CPM, we bring unmatched expertise and executional strength across every stage of the Convenience journey – from wholesale to retailer to shopper. Whether it’s boosting visibility, driving distribution and shelf space, increasing ROI, improving compliance, or encouraging sales at the point of purchase -  we deliver tailored push and pull strategies that unlock growth, fast.

There is a better way...

Overcome challenges and maximise opportunity at every stage.

Our solutions go beyond surface-level support. Our unrivalled breadth of services allows us to understand and influence every stage of the path to purchase. From our field teams driving standout in depot, or using their great in-store relationships to increase shelf space, to *shopt engaging and educating over 20,000 retailers remotely about your ranges, through to in-store media, sampling and voucher redemption that drives footfall and purchase. We connect the dots to deliver real impact, efficiently. 

By combining granular store-level EPOS data, our *shopt digital retailer app, and syndicated plus dedicated field resources, we deliver dynamic, data-led deployment that achieves 30%+ higher ROI than traditional models

So whether you’re facing a specific challenge in one area, or need a holistic view to identify where the biggest opportunities lie across the full product or customer journey, we have the expertise and agility to make it happen.

CPM can deliver 30% higher ROI than traditional methods

Our Push+Pull strategy unlocks growth at every stage

Push
Pull

Wholesale

  • Ensure availability to purchase
  • Maintain depot compliance
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Syndicated Field Teams

Our agile on-demand syndicated retail team maximises visibility and sales by delivering nationwide coverage for compliance, merchandising and availability, when and where it is needed most.

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*shopt

Our digital app boosts brand visibility, loyalty and sell-through by providing  20,000 convenience  retailers with personalised brand content and rewards. Can be used alone or alongside field sales teams for even greater impact.

Convenience

  • Keep product on shelf

  • Sustain distribution and visibility in priority stores

  • Convert at the point of sale
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Shared Van or Dedicated Field Teams

Either Dedicated field teams, or a low cost syndicated sales solution  - providing targeted coverage across convenience and wholesale to maximise reach and efficiency.

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Retail Media

End-to-end, cost efficient media solution that build visibility and drives rate of sale at the point of purchase.

Customers

  • Engage the right people at the right time

  • Drive trial conversion and advocacy

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Sampling

Engage customers face-to-face at the right time and place, driving trial, awareness, and conversion.

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Vouchers

Bridge trial and purchase with vouchers redeemable in convenience, boosting in-store sales and providing measurable ROI.

Deep understanding, quantifiable outcomes

Our solutions are driven by insight from real-time data  - including EPOS, digital audits, footfall and location profiling, call files and our own proprietary research direct from 20,000 retailers . They're optimised with strategic planning and secure, innovative Ai and technology through our Liquid approach, that ensures you get the most effective deployment of resource and spend. Our solutions drive an average 62% reduction in CPD and a 5% distribution gain (vs 4% norm). They average a 34% uplift in sales without increasing the  budget.   

Whatever your challenge, whatever your goals - we're ready to unlock what's possible for your brands in Convenience.

EPOS data

ROI

Share of shelf

Cost

CASE STUDIES

Case study 1

Faster and more cost-effective

We shifted from dedicated heads to a tactical model that not only cuts costs dramatically but also expanded reach and over-delivered on gains.

38% lower cost per gain

28% more outlets visited

+15% vs. gains target

Basket

Reach without a dedicated team

We replaced a 6-head dedicated team with our shared model, cutting costs dramatically while expanding reach and delivering annual gains in a fraction of the time.

72% reduction in cost per gain

+200% outlets visited

Last years annual gains hit in just 10 weeks 

van 2

Challenger brand, big results

We helped a challenger brand scale from two territories to twelve, massively expanding reach and visibility while cutting costs and delivering results three times faster.

33% lower cost per gain

+385% outlets visited

+200% POS visibility delivered 3x faster

38,000

Stores

12,000+

store EPOS data

213k+

store visits 2025

268,000

distribution gains 2025

Convenience Resources

Insight

Insight on Convenience trends in 2026

Infographic

The benefits of EPOS data and how we use it