Convenience
Unlock what's possible in Convenience.
The Convenience sector is fast-moving and fiercely competitive for space. Shifting shopper behaviour, complex routes to purchase and increasing pressure on retailers mean brands need more than just a great product to succeed. They need a partner who understands the full picture – and knows exactly how to turn challenge into opportunity. That's us.
Ready to unlock what's possible for your brands in Convenience?
At CPM, we bring unmatched expertise and executional strength across every stage of the Convenience journey – from wholesale to retailer to shopper. Whether it’s boosting visibility, driving distribution and shelf space, increasing ROI, improving compliance, or encouraging sales at the point of purchase - we deliver tailored push and pull strategies that unlock growth, fast.
There is a better way...
Overcome challenges and maximise opportunity at every stage.
Our solutions go beyond surface-level support. Our unrivalled breadth of services allows us to understand and influence every stage of the path to purchase. From our field teams driving standout in depot, or using their great in-store relationships to increase shelf space, to *shopt engaging and educating over 20,000 retailers remotely about your ranges, through to in-store media, sampling and voucher redemption that drives footfall and purchase. We connect the dots to deliver real impact, efficiently.
By combining granular store-level EPOS data, our *shopt digital retailer app, and syndicated plus dedicated field resources, we deliver dynamic, data-led deployment that achieves 30%+ higher ROI than traditional models
So whether you’re facing a specific challenge in one area, or need a holistic view to identify where the biggest opportunities lie across the full product or customer journey, we have the expertise and agility to make it happen.

Our Push+Pull strategy unlocks growth at every stage
Wholesale
- Ensure availability to purchase
- Maintain depot compliance
Our agile on-demand syndicated retail team maximises visibility and sales by delivering nationwide coverage for compliance, merchandising and availability, when and where it is needed most.
Our digital app boosts brand visibility, loyalty and sell-through by providing 20,000 convenience retailers with personalised brand content and rewards. Can be used alone or alongside field sales teams for even greater impact.
Convenience
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Keep product on shelf
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Sustain distribution and visibility in priority stores
- Convert at the point of sale
Either Dedicated field teams, or a low cost syndicated sales solution - providing targeted coverage across convenience and wholesale to maximise reach and efficiency.
End-to-end, cost efficient media solution that build visibility and drives rate of sale at the point of purchase.
Customers
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Engage the right people at the right time
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Drive trial conversion and advocacy
Engage customers face-to-face at the right time and place, driving trial, awareness, and conversion.
Bridge trial and purchase with vouchers redeemable in convenience, boosting in-store sales and providing measurable ROI.
Deep understanding, quantifiable outcomes
Our solutions are driven by insight from real-time data - including EPOS, digital audits, footfall and location profiling, call files and our own proprietary research direct from 20,000 retailers . They're optimised with strategic planning and secure, innovative Ai and technology through our Liquid approach, that ensures you get the most effective deployment of resource and spend. Our solutions drive an average 62% reduction in CPD and a 5% distribution gain (vs 4% norm). They average a 34% uplift in sales without increasing the budget.
Whatever your challenge, whatever your goals - we're ready to unlock what's possible for your brands in Convenience.
EPOS data
ROI
Share of shelf
Cost
Faster and more cost-effective
We shifted from dedicated heads to a tactical model that not only cuts costs dramatically but also expanded reach and over-delivered on gains.
38% lower cost per gain
28% more outlets visited
+15% vs. gains target
Reach without a dedicated team
We replaced a 6-head dedicated team with our shared model, cutting costs dramatically while expanding reach and delivering annual gains in a fraction of the time.
72% reduction in cost per gain
+200% outlets visited
Last years annual gains hit in just 10 weeks
Challenger brand, big results
We helped a challenger brand scale from two territories to twelve, massively expanding reach and visibility while cutting costs and delivering results three times faster.
33% lower cost per gain
+385% outlets visited
+200% POS visibility delivered 3x faster
