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     About CPM India

    Our Services

    Case Study

    Our People 

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    We are CPM India

    Transforming Sales and Marketing Strategies

    Insight-Led Approaches to Customer Experience

    Inspire, Influence, Deliver

    At CPM India, we craft and deliver insight-led sales, marketing, and customer experience strategies to reach our clients' customers and shoppers wherever they are.

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    About CPM India

    At CPM India, we create and deliver insight-led sales, marketing, and customer experience strategies wherever and whenever our clients' customers and shoppers can be influenced. We bring ideas to life with commitment, energy, and positivity, making things happen through a bespoke combination of sales, insight, and experience. With a Pan India & Global reach centered around you, CPM INDIA has a legacy of 88 years globally and 16 years in the Indian market. We have been helping brands show up in style in the retail space through our merchandising and in-store visibility teams. Our mission is to grow our clients’ businesses using insight to create influence and drive sales.

    Our Services

    Our Services

    trend (1) Sales

    CPM India's dynamic sales solutions deliver efficient ROI with an agile and responsive salesforce.

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    seller Merchandising

    We offer effective merchandising solutions, ensuring product visibility at the right place and time.

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    audit Auditing

    Our auditing and market sensing services include face-to-face, telephonic, and online customer interactions.

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    data-analytics Data Analytic & Insights

    We turn data into insights for profitable growth, using solutions from sales analytics.

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    rating Customer Experience

    As innovators in customer experience, we blend digital capabilities and human contact through three core solutions.

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    test-sample Sampling

    We hand-pick and train our team to ensure top performance in selling or sampling your products.

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    Our stats

    CPM in numbers

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    CPM employees in India

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    MT Store Coverage

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    GT Store Coverage

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    Our stats

    CPM in numbers

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    Clients across FMCG, FMCD, Tech and Luxury Sector

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    Years of Operations

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    Case Studies & Stories

    Real-life examples of CPM's work
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    Collaborating since June 2020 to provide comprehensive Merchandising solutions. Our focus includes Key Performance Indicators (KPIs) such as Coverage, Execution, Share of Shelf (SOS), and Visibility Compliance, ensuring broad market presence and effective execution.
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    CPM delivers end-to-end business process solutions and service value through an effective service module. CPM ensures Merchandising SOPs are upheld, including Planogram, SOS, FIFO, Promo, and managing Instore Trade Marketing Initiatives. Track Competition Promotions & Activities, increase L'Oréal Products' availability and visibility in Program Stores,

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    McCain with CPM conducted free sampling of Hot and fresh McCain products in MT outlets across India, targeting families and primarily women during weekends.

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    Dabur collaborated with CPM India for the sampling and sales of Dabur Vedic Tea at top MT and GT outlets. CPM India is responsible for hiring and training sampling professionals across cities and providing all necessary collaterals, including induction, promotable materials, and promoter attire.

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     The goal of CPM is to generate leads, profile data, and manage campaigns for four divisions: SSD (Service & Support), SPSD (Spectroscopy), Applied Market, and Life Sciences Group & Chemistries and Supplies division. We have been striving to create opportunities and drive growth for these divisions.
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    CPM is responsible for managing various aspects of BMW's events, including audience acquisition, on-ground registration, and feedback management.  CPM facilitates the acquisition of prospective customers through their telesales team in the call center and manages the entire process, including sending physical and electronic invites, staffing the registration desk, managing data, and conducting customer profiling during the event.
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    CPM collaborated with HUL - Health Food Drink Category for their In-store promoter program. 
    A team of intrepid ISP’s and Managers driving sequentialgrowth handling a range of multiple brands.

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    CPM is responsible for Haleon Oral Health Care and PDR category, managing the in-store promoter program. Our Oral Advisors conduct specialized activations, including the Chill Test and Gum Test, to assess and address dental concerns. These personalized interactions effectively advocate for Sensodyne, helping to convert shoppers into satisfied customers. 
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    Our people

    One team, countless possibilities

    The talented people in our business are our pride and joy, and they have a huge variety of skills, experience and backgrounds. Let’s meet a few of the team here.

    Kalpita

    Operations | Vice President
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    Love to explore and develop hidden traits and fresh skills in myself. Always keep adding something new.
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    Hate silences, feeling of contentment and people who give up without a fight.

    Jay

    Operations | DGM
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    Intrigue to learn and action on new horizon. Ardent towards gardening and soulful music. Long drives with family. Collaborate with peers.
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    Short term approach. Dwell on grey areas. High decibel.

    Sonika

    Operations | DGM
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    Tigers, Writing short stories & Poetry, Music
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    Nothing; its the strongest emotion & difficult to handle

    Latesh

    Business Insghts | Head
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    My family, My kindle/books and Shopping
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    Lies, complaining people and bad quality data.
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    Let's find a solution

    Tell us about your brand and where you’re headed. Our experts will find the perfect blend of activation for your objectives.

    Discuss your requirements with a CPM INDIA specialist