Skip to content
Language

    Our impact in UK Grocery channel

    In a market driven by margin pressure, promotional volatility and rising expectations, traditional Grocery in-store field execution leaves value on the shelf. 

    We uncover hidden commercial opportunity at store level and SKU level - then mobilise the right actions, at the right time, to convert it into measurable and sustainable ROI. 

     

    Through intelligent intervention modelling, ROI-led performance steering and predictive alerts, we combine intelligent resource deployment with ROI-focused field teams to transform retail execution in the UK grocery channel - from activity based coverage into accountable commercial impact.

    We deliver an average uplift of 31-44% for our clients.

    The market problem

    Most grocery field models deliver activity. Not return.

    Traditional UK grocery field execution is built on fixed field team deployment and static call cycles,  historic priorities and unweighted coverage. 

     

    This means...

      • Time spent in stores that don't justify the investment
      • Possible limited territory coverage vs potential
      • High impact opportunities are missed or delayed 
      • Issues are resolved only after sales are already lost
      • Success is measured on activity, not commercial outcome.

    This approach drives fixed coverage, but it doesn’t realise your potential or guarantee return. You could be missing substantial value. In today’s grocery environment, that’s a risk brands can’t afford.

    There is a better way...

    Our difference is finding and realising the growth others miss

    We don't just execute. We identify, prioritise and realise value.

    Through our Liquid Approach™ we identify growth potential others may overlook , by uncovering where your true commercial opportunity exists, at store level, SKU level, operational level and in the moment. 

    Then we convert that opportunity into measurable return through an execution model and teams designed for performance not just presence. 

    IMG_5433

     

    1. Finding opportunity and optimal resource deployment 

    Combining data, planning and advanced automated processing technology, we find your untapped sales, growth and efficiency opportunities and how best to realise them for measurable return. This is done by:

    Pinpointing which stores and SKUs genuinely move the needle

    Measuring which interventions create sustained uplift

    Predicting availability & promotional risks before they hit sales

    Prioritising stores dynamically based on real commercial potential

    Deploying field resource flexibly to maximise uplift and efficiency

    OUTCOME
     
    Optimal visits and improved coverage.


     Smarter, commercially accountable intervention.


    Effiecient measurable ROI.

    Sustainable ROI

    2. We realise and sustain that impact with ROI focused teams:

    We build field teams who are truly commercially focused and provide the training, technology and performance management to realise every opportunity and drive sustainable RSV uplift and ROI.

     

    Steering every field team action against ROI-led KPIs that align to sale impact

    Empowering skilled teams with Ai driven actionable insight and technology, for continuously improved evidence based decision making

    Training & developing teams for data focused commercial capability to influence Key Decision Makers

    Embedding performance management that drives consistent KPI delivery

    OUTCOME: Every visit and action has a commercial rationale. Every opportunity is maximised. Every intervention is measured for impact and continual improvement. 

    What value our UK grocery strategy delivers clients

    OUR STRATEGY
    THE AVERAGE RETURN
    Our dynamic optimisation return model provides return by focusing where there is most commercial opportunity
    +16%
    Our proprietary intervention analysis model creates return by steering action in store
    +15%
    Our Ai powered predictive alerts predict and avoid lost sales from stock-outs
    +14%
    Our highly trained teams can achieve higher sales from data led conversations
    +92%
    Overall forecast uplift by shifting from traditional coverage models to our ROI-led intervention strategies
    +31% to +44%
    UK GROCERY CASE STUDIES

    grocery case study 1

    Precision deployment for maximum impact

    We used dedicated Business Development Executives to drive core SKUs, promotional compliance and visibility, supported by our Flex team providing seasonal merchandising, replenishment and stock management.

    70%+ increase ROI to 17:1 in 3 years

    6% new net sales growth

    4200 hours in store per month

    grocery image 2

    Smarter alerts. Smarter deployment.

    Our Predictive Alerts system identified lost sales three days in advance, dynamically scaling our syndicated Flex team coverage for peak demand triggered by events, driving an increase in ROI.

    +17% increase in ROI YoY

    +38% average intervention value

    +19% increased call file depth

    75%

    accuracy

    8,000,000

    predictive alerts over the past 3 years

    44%

    forecast return uplifts