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CPM Ireland Elevating Brands. Optimising Performance.

For 40 years, CPM Ireland has helped leading brands grow through sales excellence and customer experience innovation.

Trusted by leading brands across multiple sectors, we combine deep local expertise with data-led insight and AI-enabled tools to drive smarter decisions, stronger execution, and measurable commercial results nationwide.
 
Powered by innovation, we continuously evolve our solutions to help brands meet new challenges, unlock emerging opportunities, and grow with confidence in a rapidly changing market.
 
We're famous for sales!

Our Solutions

We offer a full suite of outsourced sales and commercial support services, designed to flex with your business needs and deliver impact at every stage of the customer journey.
Instore Sales & Merchandising

Instore Sales & Merchandising

Driving your brands to stand out from the competition

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Door to Door Sales

Door to Door Sales

Trained sales teams represent brands direct to consumers

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Customer Contact Centre

Customer Contact Centre

Our expert teams engage and support your customers and potential customers

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Technical Sales & Service

Technical Sales & Service

Delivering a full suite of dispense solutions across sectors

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Sampling

Sampling

Engaging customers to stop, try and buy your brand

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Events

Events

Our experienced technical team will project manage your event from keg to tap

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Auditing

Auditing

Compliance will maximise your opportunity and ensure product availability on shelf

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Data & Analytics

Data & Analytics

Using live data to make informed decisions maximising return on investment

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Asset Management & Warehousing

Asset Management & Warehousing

Providing a 360° service with real time data

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Our Partners

Diageo_Low
Diageo's trusted partner across channels
From retail shelves and local pubs to hospitality venues and festivals, we create exceptional customer experiences, deliver the perfect pint, and drive measurable results.
Haleon
Trusted by Haleon.  Delivered by channel experts

Combining nationwide reach with specialist retail, pharmacy, and dental expertise, we help Haleon brands unlock opportunities.

Suntory
Driving sales, building brands and delivering results.                               

With nationwide coverage our field sales specialists bring Suntory brands closer to customers through best-in-class execution, customer engagement, and retail excellence.

Krafy Heinz
Data driven sales solutions for Kraft Heinz
From store-level execution to strategic insights, our teams deliver the visibility, intelligence, and action needed to increase sales performance and strengthen brand presence.
Vodafone
Building stronger business connections for Vodafone

From lead generation and prospect engagement to customer acquisition, we provide end-to-end B2B sales solutions that help Vodafone grow their business customer base.

Gas Networks Ireland
 Expert teams, seamless brand representation
From trade events and business development to marketing operations and engineering support, we provide Gas Networks Ireland the expertise that help to achieve their commercial objectives.
Lyreco
Delivering expert coffee machine support
From installation and preventative maintenance to rapid-response servicing, we help Lyreco keep their coffee equipment performing at its best across every location.
Pilgrims
Fresh thinking for Pilgrim's Foodmasters
From securing distribution to maintaining best-in-class shelf standards, we help chilled food brands maximise availability, visibility, and commercial performance in-store.
Bunalun
Growing Bunalun Organic brands, naturally
Through expert sales support and best-in-class merchandising, we create stronger retailer partnerships, improve execution, and drive category growth.
Strong Roots
Helping Plant-Based Brands Grow Across Retail
Our dedicated sales and merchandising teams help leading frozen food brands maximise distribution, enhance shelf visibility, and drive sustainable growth across retail channels.


AnPost
Nationwide Execution. Consistent Brand Presence.
Our merchandising teams support the GPO network with the placement and management of marketing materials, ensuring campaigns are visible, compliant and professionally executed across every location.
One4All
Keeping One4all Front of Mind at Point of Purchase
Our nationwide merchandising teams ensure One4all Gift Cards are fully stocked, prominently displayed, and available where customers shop, driving visibility and sales across the retail network.
Electric Ireland
Driving Growth Through Every Customer Interaction. 
From the doorstep to the back office, our sales, operations, and compliance teams work as an extension of the brand, delivering trusted customer experience and operational excellence at scale.
Oatly
Bringing Oatly Closer to Consumers
Our dedicated field teams drive distribution, optimise shelf presence, and deliver exceptional retail execution, helping the original oat drink company grow awareness, increase sales, and reach more consumers across Ireland.
Our Awards & Accreditations
FMBE-Bronze-2025
FMBE-Silver-2025
FMBE-Gold-2025
FMBE-Gold-2024
CCMA-Awards-2025
TWIG
Diversity-Charter-Ireland
LMA
CCMA-Awards-2024
LRQA
BSI-ISO 14001
LRQA-ISO9001
CPD-Certification
CFS
IGBF
We’re people people

Meet the Irish Board

Our inspiring leadership team. 

They’re a unique set of individuals with one thing in common; they’re all committed, engaged and determined to deliver. 

Lorraine Butler

CEO UKI

John Healy

General Manager

Maria Conway

Finance Director

Joe Balamash

Client Service & Operations Director

Neil Campbell

Client Service Director

Sam O'Leary

Client Service Director

We’re people people

Meet the Irish Board

Our inspiring leadership team.

They’re a unique set of individuals with one thing in common; they’re all committed, engaged and determined to deliver. 

Lorraine Butler

CEO CPM UK & CPM IRELAND

 
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John Healy

Ireland General Manager

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Maria Conway

Financial Director

 
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Joe Balamash

Client Service & Operations Director

 
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Sam O'Leary

Client Service Director

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Neil Campbell

Direct Sales Director

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Contact us

Please click the button below to email us, we look forward to hearing from you.