CPM

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Consumer Activation

When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.

Founded on the belief that it would only sell if it could be seen, we take a creative approach to active selling.

 

Retail activation and employee engagement form part of our experiential marketing approach to sales promotion. This could be building a team of enthusiastic ambassadors for your brand directly encouraging consumers to connect with you through trial and adoption. Alternatively, it might be a more complicated sales proposition where people are invited to learn more through an experiential marketing campaign that engages your customers and immediately boosts sales.

 

CPM has been creating world leading events and promotions for over 80 years. We pioneered active selling, and we continue to innovate and develop original sales activation programmes every day.

 
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