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Would you like to understand how Irish Consumers will shop this Christmas? Then don't miss our latest infographic based on the interesting findings of the "Black Friday & Pre-Christmas Shopper Research" by MediaCom.


According to the study, Irish shoppers are planning to spend more during the festive period compared to last year. However Irish consumers will be more cautious in their spending this Christmas so it's really important to capture the attention of the shoppers with eye-catching displays and promotions.


Have a look at the main highlights of the report in the following infographic:


Shopping behaviour Christmas 2018